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DTSTAMP:20260414T194928Z
SUMMARY:SCIP UK Networking Event Series: Royal Mail Case Study
DESCRIPTION:In the summer of 2008 Royal Mail Letters restructured its 
 entire commercial business to ensure more effective delivery of its bu
 siness goals. As part of this restructure the company moved from one c
 entralized Group strategy team and individual product and channel mark
 eting teams to a devolved structure with multiple marketing and strate
 gy teams at both a Group and individual market application level. The 
 impact of this development on the Market and Competitor Intelligence t
 eam has been significant, forcing the team to find new ways to balance
  an even wider range of multiple, but often contradictory, stakeholder
  needs and demands.\n\nThe central premise of the case study presentat
 ion is around formalizing effective ways of working, including establi
 shing governance, aligning team structures, developing work plans and 
 establishing virtual working teams. Examples will illustrate the steps
  proactively taken as a team to ensure that CI retained its central ro
 le in business strategy and planning in the new business structure. Be
  prepared for facilitated group discussion!\n\nAddressing a profession
 al need for practitioner-based case studies based on the application o
 f CI, attendees will look to benefit from Caroline’s experience of:\
 n\n* Effectively managing and delivering against multiple stakeholder 
 demands\n* Ensuring timely progress on key cross stakeholder projects 
 through Community of Interest Groups\n* Proactively selling the benefi
 ts of tools and individual skills\n\nRegistration takles place through
  http://www.scip.org/training/EventsDetail.cfm?itemNumber=6891\n\nFor 
 more information visit https://competitiveintelligence.ning.com/events
 /scip-uk-networking-event
DTSTART:20090421T223000Z
DTEND:20090422T010000Z
CATEGORIES:networking, event
LOCATION:Orange Offices, The Point, 37 North Wharf Road, Paddington Ba
 sin, W2 1AG
WEBSITE:http://www.scip.org/training/EventsDetail.cfm?itemNumber=6891
URL:http://www.scip.org/training/EventsDetail.cfm?itemNumber=6891
CONTACT:
ORGANIZER;CN="Andrew Beurschgens":https://competitiveintelligence.ning
 .com/profile/AndrewBeurschgens
ATTACH;FMTTYPE="image/jpeg":
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Andrew B
 eurschgens":https://competitiveintelligence.ning.com/profile/AndrewBeu
 rschgens
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