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DTSTAMP:20260516T023351Z
SUMMARY:Understanding your competition through the eyes of your custom
 ers - Atlanta
DESCRIPTION:In this tough selling environment, it is imperative to und
 erstand your competition. Many businesses don’t systematically track
  their competition – what they know is gleaned from press releases a
 nd newspaper articles. But this approach will leave you vulnerable. Fr
 ank Sanders, president and CEO of CSM Research Inc., is an Atlanta-bas
 ed expert in market research who will lead a discussion about understa
 nding your competition through the eyes of your customers. He will dis
 cuss the importance of creating an ongoing dialog with existing custom
 ers and will explain the strategic value of such activity. Customers m
 ust be a part of a competitive intelligence plan because they:\n\nKnow
  the products and services that have worked for them, and those that h
 ave not\nUnderstand the strengths and weaknesses of your competitors\n
 Understand the value drivers that influence switching, satisfaction an
 d retention\n\nFor more information visit https://competitiveintellige
 nce.ning.com/events/understanding-your-competition
DTSTART:20091117T173000Z
DTEND:20091117T193000Z
CATEGORIES:scip, atlanta, chapter, meeting
LOCATION:The Ashford Club, Atlanta GA
WEBSITE:http://www.scip.org/Training/EventsDetail.cfm?itemnumber=8737
URL:http://www.scip.org/Training/EventsDetail.cfm?itemnumber=8737
CONTACT:703 739 0696
ORGANIZER:Larry and Dede Fauconnet, Atlanta chapter chairs
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2820268218?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Bonnie H
 ohhof":https://competitiveintelligence.ning.com/profile/BonnieHohhof38
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