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SUMMARY:War Game  - Workshop in Barcelona
DESCRIPTION:War Game Workshop\nBarcelona- June, 17\n(Provisional)\n\n\
 n\nWorkshop Introduction\n\nWar Games are an essential decision making
  tool that can, and should, be used in any number of points along the 
 company decision tree. They are an extremely powerful analytical techn
 ique that provides an insight into how to make your company or product
  more competitive in the market.\n\nBased on the ancient Chinese princ
 iple of “know thy enemy”, and refined by military strategists, and
  more recently by a number of leading academics, War Games can be prep
 ared and run internally within the company with minimum planning.\n\nT
 he benefits of running a War Game can be:\n\n• Testing the company a
 nd product strategy in a robust and systematic way to really understan
 ding its competitiveness in the marketplace and identifying actions th
 at need to be taken to improve it.\n\n• Discovering holes in the com
 pany’s assumptions; about the market, about their competitors’ int
 ent and capabilities, and about the company’s own capabilities.\n\n�
 �� Uncovering potential conflicts between the multiple objectives and 
 individual views within a complex multi-functional company.\n\n\nReaso
 ns to Participate\n\nThis workshop will be highly interactive. It will
  explain the principles and format of a War Game, differentiate it fro
 m other interactive strategic support events, and demonstrate one simp
 le, but robust, technique and how it could be used.\n\nParticipants wi
 ll take part in an actual War Game to see how it is run at first hand.
 \n\nKey learning will be to:\n\n• Understand how War Games link to S
 trategy and when to use them\n• Learn how to design and plan for a W
 ar game\n• The experience of taking part in an actual War Game\n\n\n
 \nProgram\n\nTime Subject How\n09.00 Coffee / Welcome / Introduction\n
 09.30 War Games and Strategy Presentation\n10.00 Setting Objectives\n�
 �� War Game Format\n• War Game Templates Syndicates\n11.00 Coffee br
 eak\n11.30 Preparation/Briefing\n• Logistics\n• Team make up\n• 
 Briefing Presentation\n13.00 Lunch and discussion\n14.00 Introduce Thr
 eat / Issue Presentation\n14.30 Actual War Game\n• Brief discussion 
 in syndicates (Round 1)\n• Plenary presentation Syndicates\n15.30 Co
 ffee break\n15.45 War Game Continued…\n• Syndicates (Round 2)\n•
  Action Plan Plenary\n16.45 Summary and Conclusion Discussion\n17.00 C
 lose\n\n\nMethodology\nThe workshop will be very interactive with use 
 of syndicates\n\n\nInstructor\n\nNeil Rogers\nManaging Director, Strat
 agem 37 ltd., UK and Former Head of Business Analysis, AstraZeneca Res
 piratory is an experienced marketer, with extensive pharmaceutical mar
 keting and market research management experience, particularly at the 
 strategic / portfolio level. He has recently left AstraZeneca, after 2
 5 years, and works with a number of Biopharmaceutical clients advising
  them on CI and MR processes and techniques, running strategic worksho
 ps and “War Games”, and supporting new product evaluations.\n\n\nD
 ate and Timing\n\n17th of June of 2009 Barcelona. From 9.30 until 17.3
 0 (Place to be confirmed)\n\n\nCosts\n650 Euros (vat not included). We
  provide a 30 % discount for people coming from the same company and a
  special discount for students.\n\n\nContact & Reservations\n\nDue to 
 the highly interaction between participants, we will have a limited nu
 mber of place available. We will close reservations in June, 03.\n\nRe
 servations should be sent to:\n\nemail: info@miniera.es\n\nFor more in
 formation visit https://competitiveintelligence.ning.com/events/war-ga
 me-workshop-in
DTSTART:20090617T050000Z
DTEND:20090618T045900Z
CATEGORIES:workshpp
LOCATION:Barcelona, Spain
WEBSITE:
URL:
CONTACT:
ORGANIZER;CN="Alessandro Comai":https://competitiveintelligence.ning.c
 om/profile/AlessandroComai
ATTACH;FMTTYPE="image/jpeg":
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Alessand
 ro Comai":https://competitiveintelligence.ning.com/profile/AlessandroC
 omai
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