Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

All Discussions Tagged 'win/loss' (2)

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Getting Action from Win/Loss

This is just a short post, but it is something that frustrates me as a doer of win/loss analysis. I feel like customers and non-customers g…

Started by Ellen Naylor

1 Aug 21, 2012
Reply by Marcel Brussee

Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence

Hello Everyone, I just received my copy of "Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence" by Rick Marcet. Looks go…

Started by Ellen Naylor

7 Jul 19, 2011
Reply by Ellen Naylor


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