CI - implications of Crowdsourcing - Competitive Intelligence2024-03-28T13:49:28Zhttps://competitiveintelligence.ning.com/forum/topics/ci-implications-of?groupUrl=intelligencecollaborative&commentId=2036441%3AComment%3A34408&groupId=2036441%3AGroup%3A26655&feed=yes&xn_auth=noHi Monica,
Yes, I've been fo…tag:competitiveintelligence.ning.com,2010-07-16:2036441:Comment:349902010-07-16T13:20:31.787ZSally Church, Ph.Dhttps://competitiveintelligence.ning.com/profile/SallyChurch
Hi Monica,<br />
<br />
Yes, I've been following and getting involved in text analytics for a while now and have spoken at some conferences on it in the pharma area. We've been doing various analyses for pharma clients, both as CI and also as more general market intelligence, which we utilise as a combination of both market research and competitive intelligence.<br />
<br />
The problem with the commercial vendors you mention is that there isn't really much useful conversation taking place around Pharma brands,…
Hi Monica,<br />
<br />
Yes, I've been following and getting involved in text analytics for a while now and have spoken at some conferences on it in the pharma area. We've been doing various analyses for pharma clients, both as CI and also as more general market intelligence, which we utilise as a combination of both market research and competitive intelligence.<br />
<br />
The problem with the commercial vendors you mention is that there isn't really much useful conversation taking place around Pharma brands, especially in niche areas, in social media so they aren't that useful so far. Tools like Radian6 and Cymfony are more geared to big mass brands like Pepsi vs. Coke or suchlike.<br />
<br />
The reason is that no one who is ill wants to have a relationship with a pharma company, after all, let alone talk about depression or other problems in a public space. These conversations take place in the deeper web, so you need different tools and processes to process and analyse that kind of information to generate useful insights.<br />
<br />
Web 3.0 is all about the Semantic web and text analytics fits right in this space as an area for future usefulness and I'm hoping it will develop from its infancy into something more powerful and insightful. Hello,
In the teleconference…tag:competitiveintelligence.ning.com,2010-07-08:2036441:Comment:348182010-07-08T19:31:34.880ZAri Korpinenhttps://competitiveintelligence.ning.com/profile/AriKorpinen
Hello,<br />
<br />
In the teleconference on Crowdsourcing on the 25 June a suggestion was made that we would continue the lively discussion in another teleconference during July. Arik got back to me today and suggested either 16 July or 23 July for the next teleconference on this topic.<br />
<br />
Is the group still interested in continuing discussing crowdsourcing and if so, is one of the above dates suitable for you?<br />
<br />
All the best,<br />
Ari
Hello,<br />
<br />
In the teleconference on Crowdsourcing on the 25 June a suggestion was made that we would continue the lively discussion in another teleconference during July. Arik got back to me today and suggested either 16 July or 23 July for the next teleconference on this topic.<br />
<br />
Is the group still interested in continuing discussing crowdsourcing and if so, is one of the above dates suitable for you?<br />
<br />
All the best,<br />
Ari Monica,
If a practitioner ha…tag:competitiveintelligence.ning.com,2010-06-30:2036441:Comment:345842010-06-30T23:48:16.474ZAri Korpinenhttps://competitiveintelligence.ning.com/profile/AriKorpinen
Monica,<br />
<br />
If a practitioner has experience of something that is unrelated to the field of his or her current employer, but which experience has been gained earlier on in his or her career (and which can be discussed without disclosing detail about a previous employer either), would there then as such be a problem with the practitioner participating in a crowdsourcing assignment? This would be a case of disseminating knowledge from a practitioner who e.g. has made a cross-industry career move.…
Monica,<br />
<br />
If a practitioner has experience of something that is unrelated to the field of his or her current employer, but which experience has been gained earlier on in his or her career (and which can be discussed without disclosing detail about a previous employer either), would there then as such be a problem with the practitioner participating in a crowdsourcing assignment? This would be a case of disseminating knowledge from a practitioner who e.g. has made a cross-industry career move. This kind of tapping into the knowledge and experience of a practitioner could be useful when there is a knowledge gap within the current consultant community. Note my use of the word "generic" knowledge in my original comment.<br />
<br />
But...I recognize the concern that arises from the current employer not being able to monitor this type of practitioners' "moonlighting" activity in the crowdsourcing world (and it would indeed be interesting for the practitioner-employee and his crowdsourcing contact not to allow that to happen). The only way around this dilemma would be to find some way whereby the practitioner's current employer would have some sort of direct benefit itself from the practitioner's participation in a crowdsourcing network - while being able to guard itself against leaks.That is the situation that I meant should be accommodated by the Terms and Conditions. Ari,
No disrespect intended,…tag:competitiveintelligence.ning.com,2010-06-30:2036441:Comment:345392010-06-30T04:57:44.555Zmonica nixonhttps://competitiveintelligence.ning.com/profile/monicanixon32
Ari,<br />
<br />
No disrespect intended, but your comment here leads me to believe you have never been close to a Strategic CI function. There is no way that in house CI practitioners at least of the strategic sort, are ever going to be used via crowdsourcing for a wider community/consultants etc giving up their proprietary knowledge and intel derived while in the employ of a firm with an ounce of sophistication about CI. They would be sued sideways and inside out.....I mean oh yeah I can see IBM saying…
Ari,<br />
<br />
No disrespect intended, but your comment here leads me to believe you have never been close to a Strategic CI function. There is no way that in house CI practitioners at least of the strategic sort, are ever going to be used via crowdsourcing for a wider community/consultants etc giving up their proprietary knowledge and intel derived while in the employ of a firm with an ounce of sophistication about CI. They would be sued sideways and inside out.....I mean oh yeah I can see IBM saying oh yeah sure go share our intel in the public domain with Cisco or Dell!<br />
<br />
And changing Terms and Conditions to allow this to happen? No way, if anything I have seen companies get far more aggressive about threatening companies who hire their departed and respected CI folks. I speak from my own personal experience here- I left one of the biggest tech firms in the world having been a Sr Strategic Analyst in the most lucrative division and they called up my new employer to threaten them with legal action if they even thought about asking me certain things and wanted to send over my NDAs just to make certain they knew what was off limits. Great Ari - thanks very much…tag:competitiveintelligence.ning.com,2010-06-29:2036441:Comment:345162010-06-29T19:43:18.203ZArik Johnsonhttps://competitiveintelligence.ning.com/profile/ArikJohnson
Great Ari - thanks very much - I think a T&C policy analysis would be a big contribution to the topic!
Great Ari - thanks very much - I think a T&C policy analysis would be a big contribution to the topic! Hello all,
... and thank you…tag:competitiveintelligence.ning.com,2010-06-26:2036441:Comment:344262010-06-26T01:57:50.666ZAri Korpinenhttps://competitiveintelligence.ning.com/profile/AriKorpinen
Hello all,<br />
<br />
... and thank you to all for participating into our discussion earlier today.<br />
<br />
I would like to elaborate somewhat my comment as referenced above in Arik's summary. Two interesting concerns were raised during the discussion: (i.) concern about low input quality from crowdsourcing, and (ii.) concern about reluctance among professionals to talk about topics in a way that may breach their employment contracts etc. So, my summary comment was that input quality could be increased only if…
Hello all,<br />
<br />
... and thank you to all for participating into our discussion earlier today.<br />
<br />
I would like to elaborate somewhat my comment as referenced above in Arik's summary. Two interesting concerns were raised during the discussion: (i.) concern about low input quality from crowdsourcing, and (ii.) concern about reluctance among professionals to talk about topics in a way that may breach their employment contracts etc. So, my summary comment was that input quality could be increased only if Company Policy enables the facilitation of crowdsourcing. But, naturally, the incentive for the revision of such policies would have to be some perceived benefit from crowdsourcing to the company.<br />
<br />
Also, there was a comment about whether crowdsourcing poses a threat to established CI professionals, and we seemed to conclude that - no - there is not a threat. A thought that came to my mind later was that maybe the knowledge of established CI - professionals who are not active in a consultant capacity, but rather as corporate in-house practictioners, could be used through crowdsourcing by a wider community than the professional's own company (maybe to fill in current knowledge gaps in the consultancy community). The input would then be more than generic, but would require some clever packaging to keep it anonymous enough. But, this would require above facilitation by Company Policy. The point is that CI professionals operating on crowdsourcing platforms would not necessarily be of low quality.<br />
<br />
Something that we did not talk about is the fact that information about projects will be gathered and stored by the companies that operate the websites mentioned during the call. How safe is that, and what happens if the web application or the company behind it gets sold (to some other company not yet known about)?<br />
<br />
I would like to write an analysis on how the current terms and conditions of the crowdsourcing application that I talked about impacts input quality. If the Group is interested, I would like to present some of the findings in the next discussion.<br />
<br />
And finally, I apologize for the low quality of my voip connection today that made communication less than optimal.<br />
<br />
I look forward to continue the discussion in July.<br />
<br />
Best regards,<br />
Ari Many thanks to everyone, pane…tag:competitiveintelligence.ning.com,2010-06-25:2036441:Comment:344192010-06-25T15:43:53.831ZArik Johnsonhttps://competitiveintelligence.ning.com/profile/ArikJohnson
Many thanks to everyone, panelists in particular, who joined us on the Intel Collab telecon this morning (25 June). Which upcoming Friday in July would you like to take the conversation up again? We're booked for July 2 to discuss an update to the CI Wiki project, but then nothing in particular in scheduled from there.<br />
<br />
I copied possible agenda items from the Wave for this call and might've gotten some of this wrong, so please correct me.<br />
<br />
Topics for next time:<br />
<br />
- Case studies of Crowdsourcing…
Many thanks to everyone, panelists in particular, who joined us on the Intel Collab telecon this morning (25 June). Which upcoming Friday in July would you like to take the conversation up again? We're booked for July 2 to discuss an update to the CI Wiki project, but then nothing in particular in scheduled from there.<br />
<br />
I copied possible agenda items from the Wave for this call and might've gotten some of this wrong, so please correct me.<br />
<br />
Topics for next time:<br />
<br />
- Case studies of Crowdsourcing for its Application in Innovation (Valerie)<br />
- Development of Company Policy & Terms and Conditions (Ari)<br />
- Players in the Market Space (Monica)<br />
- Effectiveness Measures (Seena)<br />
<br />
What'd I miss?<br />
<br />
Finally, I'll be uploading the recording for review later today to:<br />
<br />
<a href="http://files.aurorawdc.com/arikjohnson/20100625_intelcollab.wmv" target="_blank">http://files.aurorawdc.com/arikjohnson/20100625_intelcollab.wmv</a><br />
<br />
It's sure to be a big file but feel free to remix and share as you like.<br />
<br />
Happy weekend and looking forward to our next discussion!<br />
<br />
Cheers,<br />
<br />
- Arik Brilliant Ari - I'm really lo…tag:competitiveintelligence.ning.com,2010-06-25:2036441:Comment:344082010-06-25T13:14:43.762ZArik Johnsonhttps://competitiveintelligence.ning.com/profile/ArikJohnson
Brilliant Ari - I'm really looking forward to today's discussion - final promo going out in 15 minutes.<br />
<br />
Talk to you soon,<br />
<br />
- Arik
Brilliant Ari - I'm really looking forward to today's discussion - final promo going out in 15 minutes.<br />
<br />
Talk to you soon,<br />
<br />
- Arik Hello all,
In anticipation f…tag:competitiveintelligence.ning.com,2010-06-25:2036441:Comment:344032010-06-25T07:34:46.748ZAri Korpinenhttps://competitiveintelligence.ning.com/profile/AriKorpinen
Hello all,<br />
<br />
In anticipation for today's Teleconference on the "CI - implications of Crowdsourcing", and having discussed it with Arik, I would like to submit the following briefing to initiate the discussion.<br />
<br />
--------------------------------<br />
<b>CI - IMPLICATIONS OF CROWDSOURCING</b><br />
<br />
What is Crowdsourcing?<br />
<br />
The act of outsourcing tasks, traditionally performed by an employee or contractor to a large group of people or community (a crowd) through an open call [Wikipedia]. Breaking down a task…
Hello all,<br />
<br />
In anticipation for today's Teleconference on the "CI - implications of Crowdsourcing", and having discussed it with Arik, I would like to submit the following briefing to initiate the discussion.<br />
<br />
--------------------------------<br />
<b>CI - IMPLICATIONS OF CROWDSOURCING</b><br />
<br />
What is Crowdsourcing?<br />
<br />
The act of outsourcing tasks, traditionally performed by an employee or contractor to a large group of people or community (a crowd) through an open call [Wikipedia]. Breaking down a task into small chunks of work that can be performed by a relevant established professional (or, knowledgable amateur) in his or her spare time for the benefit of a larger organization.<br />
<br />
Discussion to be structured around a few specific existing applications of crowdsourcing and the various features of crowdsourcing that they exhibit.<br />
<br />
Examples of applications of Crowdsourcing that were presented during the online conversation on NING:<br />
<br />
1. Consultant websites (e.g. Linktopro.com, Zintro.com. Intota (http:experts.intota.com)<br />
2. Listening platform / brand monitoring (e.g. Radian 6, TNS Cymphony, Nielsen Buzzmetrics, Biz 360, Visible Technologies)<br />
3. Prediction markets: Information aggregation (Getting sophisticated observations from relatively less expert sources to specific questions)<br />
<br />
Discussing how the following concerns relate to some of the above and other applications of Crowdsourcing:<br />
<br />
1. How "open" is the call for submissions?<br />
2. How much signals about its intentions does a company give away by submitting an open call for a crowdsourcing assignment?<br />
3. How can companies utilize crowdsourcing without giving away too much information about its intentions?<br />
4. To what extent can crowdsourcing be utilized when the assignments touch on sensitive and confidential<br />
matters?<br />
5. How can CI professionals ethically gather intel on the intentions of competitors by mining open calls for crowdsourcing assignments?<br />
6. What are the legal limits of crowdsourcing?<br />
7. How high is the quality of input received through crowdsourcing?<br />
8. Is the knowledge creation process in crowdsourcing already the creative element or is it the resulting knowledge itself?<br />
<br />
Thoughts about structure:<br />
<br />
Each participant who presented in the online discussion ideas of an existing application of crowdsourcing would shortly present it, and apply some of the concerns presented above and/or other relevant concerns.<br />
<br />
Participants who did not participate in the online discussion can also present an application, if they are well enough familiar with its contents and can talk about it in the context of the concerns presented above or other relevant concerns.<br />
<br />
----------------------------------------<br />
<br />
Arik suggested that we may want to arrange a series of teleconferences on this topic, should the group find that necessary.<br />
<br />
I look forward to the discussion.<br />
<br />
All the best to you all,<br />
<br />
Ari Hi all,
I've (finally) gotte…tag:competitiveintelligence.ning.com,2010-06-17:2036441:Comment:342112010-06-17T21:40:17.585ZArik Johnsonhttps://competitiveintelligence.ning.com/profile/ArikJohnson
Hi all,<br />
<br />
I've (finally) gotten the June 25th Intel Collab teleconference scheduled into our GotoMeeting account and we're ready to take registrations. We're on for Friday 25 June at 10:30 eastern. Panelists include Ari, Monica, Ellen Seena and Annette. Hope you can all still make that time and apologies it took me a few days to get it officially scheduled. Here's the registration URL for non-panelists to join the discussion:…
Hi all,<br />
<br />
I've (finally) gotten the June 25th Intel Collab teleconference scheduled into our GotoMeeting account and we're ready to take registrations. We're on for Friday 25 June at 10:30 eastern. Panelists include Ari, Monica, Ellen Seena and Annette. Hope you can all still make that time and apologies it took me a few days to get it officially scheduled. Here's the registration URL for non-panelists to join the discussion:<br />
<br />
<a href="https://www2.gotomeeting.com/register/906333651" target="_blank">https://www2.gotomeeting.com/register/906333651</a><br />
<br />
I'll be adding this as an official event to share with All Members today as well.<br />
<br />
- Arik