CI2020 - what could the discipline look like in 2020? - Competitive Intelligence2024-03-28T14:31:08Zhttps://competitiveintelligence.ning.com/forum/topics/ci2020-what-could-the?commentId=2036441%3AComment%3A48032&feed=yes&xn_auth=noVery good point Alessandro. T…tag:competitiveintelligence.ning.com,2011-04-25:2036441:Comment:498592011-04-25T15:19:45.124ZMatthew Whitehttps://competitiveintelligence.ning.com/profile/MatthewWhite
<p>Very good point Alessandro. The internet has developed to be an increasingly useful tool and has 'shrunk' our world. </p>
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<p>I do believe that a basic CI unit structure should be agreed upon as well as a basic methodology amongst CI professionals. I would like to highlight some very good books that could be used as reference:</p>
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<p>1- Business and Competitive Analysis Methods - Fleisher & Bensoussan</p>
<p>2 - Intelligence Analysis: A Target-Centric Approach - Robert…</p>
<p>Very good point Alessandro. The internet has developed to be an increasingly useful tool and has 'shrunk' our world. </p>
<p> </p>
<p>I do believe that a basic CI unit structure should be agreed upon as well as a basic methodology amongst CI professionals. I would like to highlight some very good books that could be used as reference:</p>
<p> </p>
<p>1- Business and Competitive Analysis Methods - Fleisher & Bensoussan</p>
<p>2 - Intelligence Analysis: A Target-Centric Approach - Robert M. Clark</p>
<p>3 - Competitive Intelligence Advantage - Seena Sharp</p>
<p> </p>
<p>All these books are consistent in their views. One point I would like to highlight is that companies that do know about CI (or at least think they do), are asking for MBAs or other under graduate qualifications. This is a disadvantage to those such as myself, who have tried and tested experience relating to intelligence but do not hold those credentials. It is also to my understanding that academic institutions do not have a solid course plan to teach CI and analysis. Therefore, I find it a bit irrelevant to ask for such credentials. Actually, it may be even a bit detrimental as some of those who have these credentials may be unsuitable for the job and, in turn, employers will have less faith in the profession and rub it off as an unnecessary luxury.</p>
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<p>My two cents</p>
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<p>Matthew </p> Thank you Alessandro....we lo…tag:competitiveintelligence.ning.com,2011-04-25:2036441:Comment:498552011-04-25T08:20:27.948ZAndrew Beurschgenshttps://competitiveintelligence.ning.com/profile/AndrewBeurschgens
Thank you Alessandro....we looked at the issue through 4 lenses, that of the stakeholder, practitioner, vendor and information aggregator with the art now being to pull out the similarilities and differences across these 4 groups to understand what the future could look like. There was also an exercise that looked at what could be done/holding us back to achieve the desired end state which helps kick start the process to doing something about it. e-reputation will be more important to…
Thank you Alessandro....we looked at the issue through 4 lenses, that of the stakeholder, practitioner, vendor and information aggregator with the art now being to pull out the similarilities and differences across these 4 groups to understand what the future could look like. There was also an exercise that looked at what could be done/holding us back to achieve the desired end state which helps kick start the process to doing something about it. e-reputation will be more important to different industries at different times....more so with consumer brands and experiential brands than less experential brands in my eyes....thanks indeed for adding to the debate Alessandro with the 'how we did it' presentation available for download from here <a href="http://bit.ly/esh0LJ">bit.ly/esh0LJ</a> The 'what it looks like' will follow shortly. Thank you to all involved. Thanks Craig....our session t…tag:competitiveintelligence.ning.com,2011-04-25:2036441:Comment:498542011-04-25T08:14:05.008ZAndrew Beurschgenshttps://competitiveintelligence.ning.com/profile/AndrewBeurschgens
Thanks Craig....our session took 3 hours and the framework used is available for download from the UK Competitive Intelligence Forum's website once registered or logged back in <a href="http://bit.ly/dUfCwT">bit.ly/dUfCwT</a> Grateful to the folks at Fuld & Company for their facilitation as well as the students from De Montfort University who made up such a valuable part of the audience. Focused on causal drivers, then the two important ones, 2 x 2 and .....well the debrief is…
Thanks Craig....our session took 3 hours and the framework used is available for download from the UK Competitive Intelligence Forum's website once registered or logged back in <a href="http://bit.ly/dUfCwT">bit.ly/dUfCwT</a> Grateful to the folks at Fuld & Company for their facilitation as well as the students from De Montfort University who made up such a valuable part of the audience. Focused on causal drivers, then the two important ones, 2 x 2 and .....well the debrief is available......I can send through my notes from the session if they add to anything for others are writing it up in its beuatiful state to be published on the site for people to access and download. Some of the issues are still prevalent were also mirrored in last year's work in exploring how practitioners have got into the profession, develop themselves further, trials and tribulations as well as where they go next, if at all they do not stay with the discipline. This can also be downloaded from the site, well it's on the front page....45 minutes indeed is to be a tough order by I am sure you and Arik will be a blast especially if people know in advance what is expected to be achived in 45 mins! I think that CI will be more…tag:competitiveintelligence.ning.com,2011-04-07:2036441:Comment:483772011-04-07T16:13:37.564ZAlessandro Comaihttps://competitiveintelligence.ning.com/profile/AlessandroComai
<p>I think that CI will be more popular in the future thanks to the on-line Intelligence applications that are growing day by day (e-reputation is just an example). Under this condition companies will recognize that there is also the traditional type of intelligence (the off-line) which we all know.</p>
<p>I think that CI will be more popular in the future thanks to the on-line Intelligence applications that are growing day by day (e-reputation is just an example). Under this condition companies will recognize that there is also the traditional type of intelligence (the off-line) which we all know.</p> That's great news!tag:competitiveintelligence.ning.com,2011-04-04:2036441:Comment:482462011-04-04T00:18:09.627ZMatthew Whitehttps://competitiveintelligence.ning.com/profile/MatthewWhite
That's great news!
That's great news! Hi Andrew: That sounds terrif…tag:competitiveintelligence.ning.com,2011-04-03:2036441:Comment:481422011-04-03T14:27:43.036ZCraig S. Fleisherhttps://competitiveintelligence.ning.com/profile/CraigSFleisher
Hi Andrew: That sounds terrific. The more informed voices that can be added to the discussion, the better! The group signed in for our Orlando session on this is already shaping up to be an excellent one, although how much "actionable" progress we can make in 45 minutes remains to be determined. I look forward to seeing what your workshop generates, and appreciate your sharing with me, and by extension, the others who can carry forward that conversation on this side of the Atlantic in Florida.
Hi Andrew: That sounds terrific. The more informed voices that can be added to the discussion, the better! The group signed in for our Orlando session on this is already shaping up to be an excellent one, although how much "actionable" progress we can make in 45 minutes remains to be determined. I look forward to seeing what your workshop generates, and appreciate your sharing with me, and by extension, the others who can carry forward that conversation on this side of the Atlantic in Florida. Thank you Matthew.....great t…tag:competitiveintelligence.ning.com,2011-04-03:2036441:Comment:481412011-04-03T09:34:34.703ZAndrew Beurschgenshttps://competitiveintelligence.ning.com/profile/AndrewBeurschgens
Thank you Matthew.....great that you could contribute. In fact attendance is filling up nicely including a representative from HM Armed Services...
Thank you Matthew.....great that you could contribute. In fact attendance is filling up nicely including a representative from HM Armed Services... Craig, as always sincere than…tag:competitiveintelligence.ning.com,2011-04-03:2036441:Comment:480432011-04-03T09:33:50.582ZAndrew Beurschgenshttps://competitiveintelligence.ning.com/profile/AndrewBeurschgens
Craig, as always sincere thanks for your considered opinion and I wish I could add to the debate in Orlando. Shall look to share with you the draft from our workshop ahead of that for your amusement....attendance is filling up nicely which is always good....
Craig, as always sincere thanks for your considered opinion and I wish I could add to the debate in Orlando. Shall look to share with you the draft from our workshop ahead of that for your amusement....attendance is filling up nicely which is always good.... Hi everyone,
In addition, I w…tag:competitiveintelligence.ning.com,2011-04-02:2036441:Comment:483452011-04-02T21:18:26.881ZIsabel Santoshttps://competitiveintelligence.ning.com/profile/IsabelSantos
<p>Hi everyone,</p>
<p>In addition, I would say that, beside a more 'foresightful' approach (and all the remaining aspects mentioned by Craig), perhaps not in 10 but in 20 years from now, we are going to force ourselves to move into a more Cooperative approach than a Competitive approach of CI (competitive in terms of 'sneaking' what competitors are doing...).</p>
<p>I would dare to think/imagine that Competitive/Strategic Intelligence will be 'forced' to reflect the need and gradual awareness…</p>
<p>Hi everyone,</p>
<p>In addition, I would say that, beside a more 'foresightful' approach (and all the remaining aspects mentioned by Craig), perhaps not in 10 but in 20 years from now, we are going to force ourselves to move into a more Cooperative approach than a Competitive approach of CI (competitive in terms of 'sneaking' what competitors are doing...).</p>
<p>I would dare to think/imagine that Competitive/Strategic Intelligence will be 'forced' to reflect the need and gradual awareness that we only will be able to survive in this Planet, if we address diferences and gaps of all kind if we look for 'battlegrounds' where we can share what we know and because of that we'll be able to discover 'intelligence insights' for cooperation in order to solve problems in organizations, countries and people's lives. Something like a Global/Glocal Interconnected Intelligence.</p>
<p>I'm just hearing someone saying 'what a naif approach...'. But I truly believe that one day we'll be forced (and repeat, at least forced) to see things that way.</p>
<p> </p> I agree. I think CI professio…tag:competitiveintelligence.ning.com,2011-04-01:2036441:Comment:480322011-04-01T14:49:04.086ZMatthew Whitehttps://competitiveintelligence.ning.com/profile/MatthewWhite
<p>I agree. I think CI professionals should come together in their areas, form a chapter, share ideas and knowledge (regardless of their industries) to help this profession grow. </p>
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<p>I agree. I think CI professionals should come together in their areas, form a chapter, share ideas and knowledge (regardless of their industries) to help this profession grow. </p>
<p> </p>
<p> </p>