Connecting with Sales & Marketing Colleagues in Thanksgiving - Competitive Intelligence2024-03-29T05:08:37Zhttps://competitiveintelligence.ning.com/forum/topics/connecting-with-sales-marketing-colleagues-in-thanksgiving?groupUrl=salesandmarketingintelligence&commentId=2036441%3AComment%3A69117&x=1&feed=yes&xn_auth=noHi Johannes,
You're right in…tag:competitiveintelligence.ning.com,2011-11-28:2036441:Comment:691172011-11-28T13:48:20.721ZEllen Naylorhttps://competitiveintelligence.ning.com/profile/EllenNaylor
<p>Hi Johannes,</p>
<p>You're right in that a top down push helps! I have learned that once you start giving to Sales, provided what you give is dead on what they need, they are pretty good about sharing. Figuring that out can be tricky and many in competitive intelligence don't have adequate knowledge of how sales people sell and/or the tactical detail around the products or services that the company markets, which is most helpful to Sales.</p>
<p>Yes Sales is biased in Win/Loss and so is…</p>
<p>Hi Johannes,</p>
<p>You're right in that a top down push helps! I have learned that once you start giving to Sales, provided what you give is dead on what they need, they are pretty good about sharing. Figuring that out can be tricky and many in competitive intelligence don't have adequate knowledge of how sales people sell and/or the tactical detail around the products or services that the company markets, which is most helpful to Sales.</p>
<p>Yes Sales is biased in Win/Loss and so is anyone else, but in a different way since it's not their relationship like it is with Sales. I still want to hear what Sales thinks, since they know their customer better than anyone else since it's in their best interest to keep building relationships with qualified customers.</p>
<p>Slideshare can be tricky and I think the slides were organized around what each presenter verbalized, and as an SLA member of the competitive intelligence division, you have the benefit of listening to the audio at will.</p>
<p>Thanks for your sharing!</p>
<p>Ellen</p> Thank you very much Ellen for…tag:competitiveintelligence.ning.com,2011-11-24:2036441:Comment:690912011-11-24T07:21:20.399ZJohannes Deltlhttps://competitiveintelligence.ning.com/profile/JohannesDeltl
<p>Thank you very much Ellen for the reall useful slides of your presentation. What I´ve seen in many companies is that getting the sales guys in a "sharing mode" is very often tricky, and needed often a top down push.</p>
<p>Regarding win-loss it´s I often come across the situation that this activity still remains within the sales departments - so it´s very likely that the output is biased (as you know).</p>
<p>Last but not least - my suggestion for presenters using slideshare (not Ellen, your…</p>
<p>Thank you very much Ellen for the reall useful slides of your presentation. What I´ve seen in many companies is that getting the sales guys in a "sharing mode" is very often tricky, and needed often a top down push.</p>
<p>Regarding win-loss it´s I often come across the situation that this activity still remains within the sales departments - so it´s very likely that the output is biased (as you know).</p>
<p>Last but not least - my suggestion for presenters using slideshare (not Ellen, your slides are excellent): <br/> Think about the reader/viewer at home and include an explanation in the text section of each slide (not only showing few words per slide). Otherwise the presentation might not reach the audience.</p>
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