Getting Action from Win/Loss - Competitive Intelligence2024-03-28T18:49:10Zhttps://competitiveintelligence.ning.com/forum/topics/getting-action-from-win-loss?groupUrl=salesandmarketingintelligence&feed=yes&xn_auth=noDear Ellen,
I understand your…tag:competitiveintelligence.ning.com,2012-08-21:2036441:Comment:755962012-08-21T18:06:32.371ZMarcel Brusseehttps://competitiveintelligence.ning.com/profile/MarcelBrussee520
<p>Dear Ellen,</p>
<p>I understand your frustration, and many times I have wished to be able to implement the changes or suggestions I came up with in my market research and intelligence reports. The fact, however, is that your job is finished once you delivered your findings and recommendations. Whatever your client does with it, is none of your business anymore. Whether they stack the report in their drawers, decide to completely ignore your recommendations, or present your results as their…</p>
<p>Dear Ellen,</p>
<p>I understand your frustration, and many times I have wished to be able to implement the changes or suggestions I came up with in my market research and intelligence reports. The fact, however, is that your job is finished once you delivered your findings and recommendations. Whatever your client does with it, is none of your business anymore. Whether they stack the report in their drawers, decide to completely ignore your recommendations, or present your results as their own findings, is a matter of your client(s). That is not satisfying, but obviously inherent to the trade.</p>
<p>Any comparison may be as easy as a doctor's advice to his patient to alter life style or diet. Frustrating as it is for the doctor, it is the patients who choose to follow up or ignore "doctor's orders", or whether or not to fill their prescriptions and actually comply. Not very satisfying for the physician as well, but I guess the rewards are in the demonstrable follow-ups that do lead to symptoms relief or even a cure of the ailment. Thankfully, payments do not depend on curing the disease, but on providing the prescriptions or the life style advice...</p>