New (Short) Competitive Intelligence Survey

[Tom Hawes]

Each month I survey CI professionals about some facet of competitive intelligence. This month I am focusing on CI customers. The survey is 5 questions that will take you no more than 3 minutes to complete. By the end of April 2010, I will post the results on my website at http://www.jthawes.com/surveys.html.

Click here to take the survey: http://tinyurl.com/y8jaemd.

If you have the time and interest, I would appreciate your responses. Thank you.

Tom Hawes

Strategically Thinking Blog
JTHawes Consulting, LLC
Competitive Intelligence Cases Studies
Competitive Intelligence Cases Studies Blog

[Andrew Beurschgens]

Again a great initiative Tom, welcome this very much indeed and hoping that they take up rate is larger than last round, but insightful nonetheless...

[Tom Hawes]

All,

Thanks to all that responded to my CI survey this month. There were 35 responses to the five question survey.

1. What functions in a company do you most often serve with competitive intelligence information?
2. How would you describe your confidence in providing regularly actionable and valuable competitive intelligence to your customers?
3. How would you describe your customer’s confidence that you deliver valuable and actionable competitive intelligence information?
4. How do your customers commonly recognize the value of competitive intelligence?
5. How do your customers usually indicate that they are satisfied (or not) with your competitive intelligence deliverables?

The results can be viewed at http://www.jthawes.com/surveycicustomer.html.

Here is one interesting graph about how customers provide feedback to CI professionals.

Tom Hawes

Strategically Thinking Blog
JTHawes Consulting, LLC
Competitive Intelligence Cases Studies
Competitive Intelligence Cases Studies Blog