Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Although we are making progress on the CI bibliography project, CI body of knowledge, and other aggregation channels, and in light of the fact that we no longer have a scholarly journal dedicted to competitive intelligence, it might be good for us to share what we are researching and where we are publishing articles, chapters, or books.
For example, I just had two papers written with longtime colleagues (and fellow CI Ning members) published that were in the CI area. Here are the details:
Fleisher, CS and D. Blenkhorn, "A comparison of teaching competitive intelligence to global audiences," Journal of Teaching in International Business (ISSN 0897-5930), 2010, 21(4), pp. 266-281.
I'm working on some continuing research into analysis at multiple levels scoped globally, as well as some economic gardening applications of CI.
What are you working on? What have you published or presented of late? Care to share it with the rest of here in the CI Ning academic community?
This is great stuff. Thanks to both Isabel and Arik.
Isabel -- you have done something that points to a weakness in what we (including myself and various others who had worked to pull together the CI bibliographies housed with Sheila Wright at Leicester Business School and which formed the basis of our initial Wikification effort) had tried before, namely, capturing the outputs of substantive work presented at conferences. Having this information tends to provide much more timely access to potentially valuable, emerging ideas than waiting for papers to go through review processes and ultimately come out in refereed article, chapter or book formats (fully recognizing the trade-offs inherent in quality peer-reviewing and associated improvement processes). This is something that would be of benefit to all of us if we could determine an effective means for capturing and disseminating the bulk of CI-related conference presentations/papers in the future. Any suggestions on how we might facilitate that possibility?
Well, as we can see there is a significant published academic/scientific CI work, wich is, unfortunately, very randonmed dispersed, I would say, in several scientific editorial products and events, over the course of these last years.
If there isn't, in fact, a specific CI Journal, it is expected that these accounts on emerging ideas, reported practices and academic research ended up published wher'ever they are welcomed.
And since CI or SI or another designation for this field (the 'apropriate designation ' of the field, it is another subject, that, in my believe we will have to get back to it again one day, because it is, yet, in my humble opinion, an 'unsolved' issue) but, as I said, since CI is strongly influenced by, let's say, 3 or 4 disciplines, any CI contribution can 'fit' on these specific 3 or 4 related disciplines types of journals.
How can we facilitate the capturing of this CI work, Craig? Well, I have to confess that I didn't give it a thought (a serious one) about this subject, yet. However, at least, on the long term, something must be done. For now, let me say that two specific things are correlated on this subject: the existence of a specific Journal, and (at the risk of repeating my self) something like the 'appropriated designation' of the field.
Let me share with all of you, as well, that I've tried to make a 'first' list of some published CI work in 2008, for my blog again:
And just to finish, let me reminded you, that we have been talking here mainly about CI work published in english language. What about the other ones?
Craig. You refer to an important subject. Why, in fact, is there no longer "a scholarly journal dedicted to competitive intelligence"? In my view, the 'loss' of SCIP's CIR was a tragedy. I, for one, would be happy to contribute to the rebirth of a CIR.
I have published a handful of articles on competitive intelligence in The Wits Business School Journal, South Africa. I'd be happy to provide PDF copies to anyone who may be interested.
Happy New Year!
Fantastic stuff you have been doing Klaus. Happy new year to you as well.
I share your concern about the prolonged absence of an academic journal dedicated, at least in part, to the field. As I have been on record stating many times, I challenge anybody out there to name a field or long-standing career domain that has achieved legitimacy in the absence of well-respected academic journals? Along those same lines, name a profession that has achieved its status in the absence of a critical mass of scholars and scholarly outlets? What profession can stand the test of time in the absence of the improvement and evolution that comes out of people seeking to describe and explain new concepts/methods/theories, challenge existing but outdated orthodoxies, create new innovations in thinking about modes of practice, etc.?
The CI field, however you choose to define it, fundamentally benefits from quality academic/scholarly research and researchers, as well as a respected and rigorously reviewed journal. Key in making this happen is meeting the following minimum requirements: 1) the will (desire) of a critical mass of members in this (or associated) communities to commit to participating in various parts of the process, 2) resources (i.e., financial, human, institutional, and technical, among them), and 3) a pipeline (supply) of both researchers and research, to make it a reality. We have had these items converge for short periods in the past, and I remain optimistic that doing this successfully over a prolonged period is not outside of the realm of good possibility among our global community.
I'm willing to accept the possibility that I am wearing "rose coloured glasses" or am deluded into believing it is possible to sustain a quality scholarly Ci-related journal. There are good reasons why our efforts in the past have not been able to sustain success and I have the history and level of association to recount many, if not most of them, for those who are interested. Maybe, just maybe, we are doomed to repeat past mistakes, or is this effort akin to Don Quixote tilting at windmills? I hope some of our colleagues will discuss this in future entries.
The kind of active involvement you have demonstrated Klaus is what we need more of. Maybe at some point, possibly even here among our Ning community members as a starting point, we can develop a steering group of people to put together another "go" at a journal. I will provide any support I can offer to help make it a reality.
Thanks again for caring about the field. That is the thing, ultimately, that will likely be the prime determinant as to whether we can break through as an accepted discipline or profession some day. Right now, it appears the "odds" are against us.
Couldn't resit adding my list to this discussion. Looking forward to seeing all of this consolidated onto the Intel Collab wiki soon. This year, the Journal of Strategic Marketing offered a special issue of papers submitted to the Academy of Marketing Annual Conference. Selection was made on the scores received from the blind review process. The SI was published in December 2010. Until we have a "home" this is likely to be the best option for CI work. I agree with Craig's sentiments that we need to capture the conference papers but unfortunately this means we have to rely on authors telling us about them as not all proceedings are easily available. My entries from 2007 onwards are shown below so we just need the rest of the academic community to do the same. I have repeatedly asked authors to tell me of their publication citations so that additions can be made to the Scholarship listings but this forum seems to have garnered a better response so let's keep it up!! Sheila
Refereed Journal Articles
J R Smith, S Wright & D W Pickton (2010), ‘Competitive Intelligence Programmes for SMEs in France: Evidence of Changing Attitudes’, Journal of Strategic Marketing, Vol 18, No 7, pp 523-536
C S Fleisher & S Wright (2010), 'Competitive Intelligence Analysis Failure: Diagnosing Individual Level Causes and Implementing Organisational Level Remedies’, Journal of Strategic Marketing, Vol 18, No 7, pp 553-572
S Wright (2010), ‘Why Bad Things Happen to Good Research Ideas: A Salutary Lesson in Misplaced Confidence?’, Journal of Customer Behaviour, Vol 9, No 4, pp 399-410
S Wright (2010), ‘Capitalising on Intelligence: Converting Input to Output to Insight and Competitive Advantage’, Journal of Strategic Marketing, Vol 18, No 7, pp 517-521
S Wright, E R Eid & C S Fleisher (2009), ‘Competitive Intelligence in Practice: Empirical Evidence from the UK Retail Banking Sector’, Journal of Marketing Management, Vol 25, No 9/10, pp 941-964
Selected for this Special Conference Issue as a Top Ten paper from 350 submissions
C S Fleisher & S Wright (2009), ‘Examining Differences in Competitive Intelligence Practice: China, Japan and the West’, Thunderbird International Business Review, Vol 51, No 3, pp 249-261
C S Fleisher, S Wright & H T Allard (2008), ‘The Role of Insight Teams in Integrating Diverse Marketing Information Management Techniques’, European Journal of Marketing, Vol 42, No 7/8, pp 836-851
J L Calof & S Wright (2008), ‘Competitive Intelligence: A Practitioner, Academic and Inter-Disciplinary Perspective’, European Journal of Marketing, Vol 42, No 7/8, pp 717-730
C S Fleisher, S Wright & R Tindale (2007), ‘Bibliography and Assessment of Key Intelligence Scholarship: Part 4 (2003 – 2006)’ Journal of Competitive Intelligence and Management, Vol 4, No 3, pp 32-92
Refereed Conference Papers
A P Duffy, S Wright & L Cesta (2010), ‘What Role can Growth Curves play in Forecasting with Particular Reference to Technology Strategy?’, Fifty-Ninth International Wire & Cable Connectivity Symposium, Rhode Island, USA
J R Smith, S Wright & D W Pickton (2010), ‘Competitive Intelligence as Public Policy in France: Making a Difference in the SME Sector’, Academy of Marketing Conference, Competitive Intelligence, Analysis & Strategy Track, Coventry, UK
Best Paper in Track Prize Winner sponsored by Journal of Strategic Marketing
S Wright, E R Eid & C S Fleisher (2009), ‘Empirical Study of Competitive Intelligence Practice: Evidence from UK Retail Banking’, Academy of Marketing Conference, Competitive Intelligence, Analysis & Strategy Track, Leeds, UKBest Paper in Track Prize Winner sponsored by European Journal of Marketing
C S Fleisher & S Wright (2009), ‘Causes of Competitive Analysis Failure: Understanding and Responding to Problems at the Individual Level’, European Competitive Intelligence Symposium (ECIS), Stockholm, Sweden
S Wright, C S Fleisher & E Madden (2008), ‘Characteristics of Competitive Intelligence Practice in R&D Driven Firms: Evidence from the UK Pharmaceutical Industry’, European Business Research Forum (EBRF), Finland
C S Fleisher & S Wright (2008), ‘The Marketing Analyst’s Continuum Positioning Approach to Developing Pragmatic Insight’, Academy of Marketing Conference, Marketing Education Track Aberdeen, UK
C S Fleisher & S Wright (2008), ‘Setting the Standards for the Professionalisation of Competitive Intelligence Practice’, European Competitive Intelligence Symposium (ECIS), Lisbon, Portugal
C S Fleisher & S Wright (2008), ‘Selecting, Engaging and Enhancing In-House Analysts’, Twenty Third Annual International Conference, Society of Competitive Intelligence Professionals, Academic/Scholarly Track, San Diego, USA
H T Allard, C S Fleisher & S Wright (2007), ‘Integrating Diverse Marketing Information Management Techniques’, Academy of Marketing Conference, Qualitative Inquiry in Marketing Track, Royal Holloway, UK
I have published a significant number of articles, mainly in CIM. I would like to give a link to my recent article - 'Intelligence failures: competitive intelligence and strategic surprises'- http://www.scip.org/Publications/CIMArticleDetail.cfm?ItemNumber=11783. If you do not have an access to SCIP - I'm ready to send a PDF.
I’ve read your book, articles and posts on this subject at this site. I completely agree with your CI appraisal. Also I agree that CI will survive and will develop but in case if its science (research) basis will be developed as well. It is the law for each discipline.
I confirm your point of view re open groups supervision CI in Linkedin. These groups are research one of the most fast grown groups in Linkedin. At the same time it is one of the most passive groups as concerns new subjects and its’ discussion. We need new technologies and methods but it can be born only by researches.
I don’t think you see everything through "rose coloured glasses". The magazine you write about is very useful for researchers and CI users to whom I belong.
I’m ready to participate in group to create this magazine. One of the most complicated issue is to reveal already existing critical researches re this subject. I can help with it.
No doubt that there is an audience for such magazine. Analyze of the publications in not specialized CI media shows there are enough authors from different countries. The main two issues can be solved. All the rest it is subject not of resources, but of organization and authority of the person/group of persons who will lead this process. Our discussion showed that there are people who will participate in this project.