Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
I was going to add this podcast as a comment on the last discussion, but it warrants its own!
August Jackson interviewed Rick Marcet on his Win/Loss book, and it's recorded on his podcast website.
Due to the nature of podcast technology, I am just copying off the section for this podcast:
Thu, 9 June 2011
Rick Marcet describes the innovative Win/Loss practices at Microsoft.
It's excellent, and while you're at it, check out the other 38 podcasts! This is a rich stream of intelligence. August is one of the first CI Ning members here and is now on SCIP's board. He was a leader of SCIP's DC chapter for years, and speaks extensively on capturing CI from web sources and social media. Somehow he also holds a busy corporate job at Verizon.