Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Sales and Marketing Intelligence

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Sales and Marketing Intelligence

Sales and marketing are some of the best sources of CI, and are often overlooked. Let's share stories and best practices.

Members: 118
Latest Activity: Oct 30, 2018

Discussion Forum

Excellent Article: Knowing Why You Lose Won’t Always Help You Win: Sales and Marketing Intelligence

Started by Johannes Deltl. Last reply by Ellen Naylor Aug 4, 2014. 4 Replies

I recently came across an article written by Allen Armstrong, that I want to share with the Sales and Marketing Group. It questions the focus of many Win-Loss Programs (which are in general to much…Continue

Tags: win-loss

CI software that works with Salesforce.com

Started by Ellen Naylor Mar 7, 2014. 0 Replies

Hi,It's been a while since I posted on this forum. I was in school for the last year learning about health and nutrition, and am now a certified health coach. I ramble.I want to share a new software…Continue

Tags: salesforce.com, win loss analysis, sales intelligence, Compelligence, CI software

Getting Action from Win/Loss

Started by Ellen Naylor. Last reply by Marcel Brussee Aug 21, 2012. 1 Reply

This is just a short post, but it is something that frustrates me as a doer of win/loss analysis. I feel like customers and non-customers give us great intelligence and ideas on things we can fix and…Continue

Tags: actionable intelligence, make people accountable, win/loss analysis, win/loss

12 Tippers to Guarantee Your Success in Collecting Intelligence from Sales

Started by Ellen Naylor Feb 28, 2012. 0 Replies

Recently I gave a webinar for SCIP chapters in Mercyhurst and Ohio on how to capture competitive intelligence from Sales by using cooperative intelligence skills. I love serving Sales Reps since I…Continue

Tags: cooperative intelligence, ROI benefit, Mercyhurst, competitive intelligence, SCIP

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Comment by Babette Bensoussan on September 22, 2010 at 2:14am
Great group idea, Ellen. Thank you.
 

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