Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Sales and Marketing Intelligence


Sales and Marketing Intelligence

Sales and marketing are some of the best sources of CI, and are often overlooked. Let's share stories and best practices.

Members: 119
Latest Activity: Dec 2, 2021

Discussion Forum

Excellent Article: Knowing Why You Lose Won’t Always Help You Win: Sales and Marketing Intelligence

Started by Johannes Deltl. Last reply by Ellen Naylor Aug 4, 2014. 4 Replies

I recently came across an article written by Allen Armstrong, that I want to share with the Sales and Marketing Group. It questions the focus of many Win-Loss Programs (which are in general to much…Continue

Tags: win-loss

CI software that works with

Started by Ellen Naylor Mar 7, 2014. 0 Replies

Hi,It's been a while since I posted on this forum. I was in school for the last year learning about health and nutrition, and am now a certified health coach. I ramble.I want to share a new software…Continue

Tags:, win loss analysis, sales intelligence, Compelligence, CI software

Getting Action from Win/Loss

Started by Ellen Naylor. Last reply by Marcel Brussee Aug 21, 2012. 1 Reply

This is just a short post, but it is something that frustrates me as a doer of win/loss analysis. I feel like customers and non-customers give us great intelligence and ideas on things we can fix and…Continue

Tags: actionable intelligence, make people accountable, win/loss analysis, win/loss

12 Tippers to Guarantee Your Success in Collecting Intelligence from Sales

Started by Ellen Naylor Feb 28, 2012. 0 Replies

Recently I gave a webinar for SCIP chapters in Mercyhurst and Ohio on how to capture competitive intelligence from Sales by using cooperative intelligence skills. I love serving Sales Reps since I…Continue

Tags: cooperative intelligence, ROI benefit, Mercyhurst, competitive intelligence, SCIP

Comment Wall


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Comment by Babette Bensoussan on September 22, 2010 at 2:14am
Great group idea, Ellen. Thank you.

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