Time and time again the CI podium starts with turning ‘data’ into ‘information’ which in turn turns into ‘intelligence’. The podium challenges that with the ‘art of inference’, defined as being aware of anomalies, a unique set of events and discontinuities that creates a pattern which is the essence of inference. Creating insight into change requires dealing with the new, the new with no history and no experts. What frameworks would you use to infer the future before it arrives?
CI-UK/IR
48 members
Description
A group for people based in the UK (& Ireland) with an interest in competitive & marketing intelligence.
The Art of Inference - Case Study Based Approach to Understanding the Changing Bigger Picture
by Andrew Beurschgens
Nov 5, 2010