Competitive Intelligence
Researchers / Librarians / Info Pros
Compare best practices in gathering & synthesizing intel.Support transition - intel cycle better provide synthesis, analysis & dissemination. Others interested in improving research skills welcomed !
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Anna F. Shallenberger
SLA CID - If you haven’t already done so, please plan to join us for the third and final webinar in the CI Division’s fall series:
Integrating with Sales and Marketing to Capture and Deliver Intelligence.
The event is scheduled for Tuesday, November 15 at 1:00pm EST.
In an enhanced version of the popular content delivered during this year’s SLA conference, four experienced CI practitioners will share practical examples of how you can work with marketing and sales professionals to collect, analyze and deliver competitive intelligence. Interacting effectively with these key revenue-generating groups can help you create more value for you and your organization. You will learn some key practices to help you build collaborative relationships with the important marketing and sales functions within your organization.
Our panelists include:
Susan Berkman – Research-Ability
Ellen Naylor – Business Intelligence Source
Marcy Phelps – Phelps Research
Anna Shallenberger – Shallenberger Intelligence
Register for this event at https://www2.gotomeeting.com/register/634254746.
Hope to see you there!
Toni
Toni Wilson
Chair, SLA Competitive Intelligence Division
http://units.sla.org/division/dci/cihome.htm
Email: twilson@marketsmartresearch.com
Office: 937.395.0371
Mobile: 937.239.0168
Website: www.marketsmartresearch.com
Twitter: @toniwilson10
LinkedIn: www.linkedin.com/pub/toni-wilson/0/9a1/242
Nov 1, 2011
Anna F. Shallenberger
How to build a sustainable Win/Loss program
Key outputs of a Win/Loss program needed to engage the entire enterprise
Using Win/Loss to Build Competitive Advantage
Feb 8th at 11 am ET/8 am PT
www.frost.com/win
If you would prefer not to receive further messages please reply to this email and write REMOVE in the subject line.
P.O. Box 277 Falls Church, VA 22040, USA T: +1.703.739.0696 F:+1.703.739.2524 / Email: info@scip.org
Jan 20, 2012
Anna F. Shallenberger
Mon Mar 12 FREE Benchmarking: A Broadly Applicable CI Tool & State of Mind
Registration link is https://www3.gotomeeting.com/register/504587822 checked, it works, includes description of session, which is not full...
Planning for the future is driven by company goals as well as underlying assumptions about the state of the business and the external environment in which it operates. Benchmarking is a powerful tool for clarifying and validating those underlying assumptions. When used effectively, it enables the planning team to focus on the relevant and critical few issues that will drive success.
This talk will show how benchmarking analysis of the external environment, in the context of internal issues, can be used to eliminate blindspots and open the path for management consideration of unfamiliar or uncomfortable options.
The benchmarking process can range from very formal, involving interviews and confidentiality agreements, to a straightforward analysis of secondary sources. The choice is driven by the issues to be addressed. Examples will be drawn from across this range, with emphasis on the nature of the problem and the ultimate business impact of the benchmarking exercise. Caveat: the process should be done in a way that follows ethical guidelines and presented with maximum transparency, to minimize surprises for those expected to act upon the findings.
Martha R. Matteo, Ph.D. is a Fellow and former President of Society of Competitive Intelligence Professionals; founder of the C(T)I function and former director of Knowledge Management and R&D Planning at Boehringer Ingelheim Pharmaceuticals, Inc; Board Member, BioXcel.
Feb 29, 2012