Competitive Intelligence
Ellen Naylor
, Female
Denver, CO
United States
Profile Information:
- About Me:
- I have 30 years of sales and marketing experience across many industries. I sold telecommunications products and services for several years and before that fine jewelry. I initiated competitive intelligence (CI) at Verizon and built a process to capture competitive information across commercial marketing, including Sales. I conducted forecasting and competitive intelligence at Northwest Airlines.
In this difficult economy, clients benefit from our in-depth research on any topic using our skills in primary and secondary research and tapping into our vast social network as well as our programs to integrate marketing and sales intelligence. I teach Sales how to incorporate CI elicitation and interviewing techniques right into the Sales process to learn what the market is demanding, and what products or services a company needs to develop to maintain its competitive edge. Customers are a key source of market intelligence, and with our programs companies improve their relationship with customers, every time Sales meets a customer.
Ellen’s clients benefit from her passion, insatiable curiousity, active listening and ability to work effectively within each company’s unique culture, as she grew up in an international community in Yokohama, Japan. She helps companies improve their marketing prowess through building an early warning process, collecting valuable intelligence at trade shows; conducting win/loss interviews and analysis to improve customer retention; and conducting results-driven workshops.
Ellen's signature practice, "Cooperative Intelligence," promotes openness and relationship building by listening and being heard. It focuses on the right people skills to be an effective leader, connector and communicator--the cornerstone of trust.
BLOG http://cooperativeintelligenceblog.com/
http://www.linkedin.com/in/ellennaylorcolorado (linkedin) - Website:
- http://www.thecisource.com
- My Interest in Competitive Intelligence is:
- Learning and sharing in this ever changing field, especially sales and marketing intelligence such as win/loss, trade shows and primary intelligence tactics.
Andrew Beurschgens
Thank you for your kind words regarding thre UK Competitive Intelligence Forum's Calendar of Networking Events for 2012. Could not have done it without a core set of great volunteers with me on this, all in the name of sharing and growing, sharing and growing. Likewise, Happy Holidays!
Dec 14, 2011
Andy Alsop
Thank you for adding me to your friend list and for the warm welcome!
Aug 21, 2012
Stephen Preston
I just finished reading your article, "Introducing Cooperative Intelligence". Thank you for writing it, I found it very helpful. I also found it interesting that you started at Bell Atlantic/Verizon. I work for a Verizon spin-off called Syniverse. Small world.
Oct 30, 2012