Seena Sharp

Female

Los Angeles, CA

United States

Profile Information:

About Me:: Seena Sharp is a pioneer in Competitive Intelligence, founding Sharp Market Intelligence in 1979, following a successful corporate career in New York City, during which time she earned her masters degree in mathematics from New York University.

Sharp Market Intelligence specializes in market intelligence - market drivers, unknown customers, alternative uses, emerging competitors, openness of the industry to a new vendor, different distribution channels, trends and market shifts, as well as traditional industry analysis and competitor profiles.

John Wiley invited Seena to write the book on CI, Competitive Intelligence Advantage, which was recently published and already has dozens of five-star reviews on Amazon. The book makes a compelling case for the immediate and powerful advantage of CI for strategic and marketing decisions.

Sharp Synthesis is a service that organizes and analyzes a company's internal data and information when they don't have time or expertise. Finally, Seena Sharp is a frequent speaker (US and Europe) and writer on CI, as well as using CI for early warning.

The company publishes the popular SharpInsights, frequently quoted brief eblurbs on the changing marketplace - globally.
Website:: http://www.sharpmarket.com
My Interest in Competitive Intelligence is:: Learning new, more, improved thinking and approaches.