Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
STRATEGIC INFLECTION POINTS - PERFUME1. L'heure bleue - 1912Blend of roses, irises, vanilla and musk.Positioned as Romantic perfume.The Baccarat glass bottle reflects this romanitcism. Art Nouveau swirls at the shoulders of the bottle and delicately drawn label, the design suggests sensuality.2. Chanel No 5 - 1921Remains the essence of Simplicity.It is square, with a plain wedge stopper and a min…
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