Share 'Looking for stories about companies using (or not using) CI for market entry in a new geography'
I've been asked to put together a presentation on short notice on the role of competitive intelligence in targeting new geographic markets.
I'd like to spice up the talk with more anecdotes of successful (with CI) and unsuccessful (without CI) market entries.
Eric's Duncan Hines story is at the top of the list for failures:
"My favorite story is the Duncan Hines product launch into J…
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