Share 'abilities necessary to succeed in CI?'

Hello everyone! :-) I'm a college student (majoring in business) from Germany, and have been working (and mostly researching lol) in SEO/Internet Marketing/web analytics for the past few years.   I really enjoy that "web stuff", but the more I keep doing it the more I realize that research is my main passion, and people continue to ask me to research things for them (for free LOL)...thus am wonde…