Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

The newest edition of Business and Competitive Analysis is available from all the major online book sellers in January 2015. It still has 24 of the most utilized intelligence methods, though this edition includes several powerful new ones like blended industry analysis, actionable SWOT, and scenarios. Also new are the worksheets to use in organizing your data to employ the methods. Back again are the FAROUT evaluations of each method, and revised case studies featuring Apple, Blackberry, Energy refining industry, forest products industry, SAB Miller, and other applications to show you what you can take away from doing BCA.

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