Kalie moore's Posts - Competitive Intelligence2024-03-29T13:04:43Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoorehttps://storage.ning.com/topology/rest/1.0/file/get/2787665378?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1https://competitiveintelligence.ning.com/profiles/blog/feed?user=1a72ev2a8mk85&xn_auth=noTop Five Signs That You Need to Invest in Competitive Intelligencetag:competitiveintelligence.ning.com,2014-03-17:2036441:BlogPost:954612014-03-17T12:21:26.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p><span>Here at Rivalfox, we believe every company should invest in competitive intelligence. By that we don’t mean you should go out and hire a CI expert to join your team, but instead that everyone in your company should take an active part. More and more business developers, product managers, and growth hackers are integrating CI into their repertoire to win their markets. This does not need to be time consuming; with CI SaaS, in thirty seconds or less, you will understand your competitors’…</span></p>
<p><span>Here at Rivalfox, we believe every company should invest in competitive intelligence. By that we don’t mean you should go out and hire a CI expert to join your team, but instead that everyone in your company should take an active part. More and more business developers, product managers, and growth hackers are integrating CI into their repertoire to win their markets. This does not need to be time consuming; with CI SaaS, in thirty seconds or less, you will understand your competitors’ benchmarks, how they’ve changed, and can decide whether you should dedicate more time and effort to analyze further. A quick look, each morning, is all that you need. Still not convinced if competitive intelligence is necessary for your industry? Here are our top five signs that you need to invest in competitive intelligence.</span></p>
<p><span><a href="http://blog.rivalfox.com/top-five-signs-that-you-need-to-invest-in-competitive-intelligence/" target="_blank">Read More HERE</a>.</span></p>Competitive Intelligence Trends for 2014: What Every CEO Needs to Knowtag:competitiveintelligence.ning.com,2013-12-23:2036441:BlogPost:944992013-12-23T06:20:49.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p><a href="http://blog.rivalfox.com/competitive-intelligence-trends-for-2014-what-every-ceo-needs-to-know/" target="_blank">http://blog.rivalfox.com/competitive-intelligence-trends-for-2014-what-every-ceo-needs-to-know/</a></p>
<p><a href="http://blog.rivalfox.com/competitive-intelligence-trends-for-2014-what-every-ceo-needs-to-know/" target="_blank">http://blog.rivalfox.com/competitive-intelligence-trends-for-2014-what-every-ceo-needs-to-know/</a></p>Integrate These Surprising Social Media Statistics into Your Competitive Researchtag:competitiveintelligence.ning.com,2013-11-25:2036441:BlogPost:946342013-11-25T14:14:22.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p><a href="http://blog.rivalfox.com/integrate-these-surprising-social-media-statistics-into-your-competitive-research/" target="_blank">http://blog.rivalfox.com/integrate-these-surprising-social-media-statistics-into-your-competitive-research/</a></p>
<p><a href="http://blog.rivalfox.com/integrate-these-surprising-social-media-statistics-into-your-competitive-research/" target="_blank">http://blog.rivalfox.com/integrate-these-surprising-social-media-statistics-into-your-competitive-research/</a></p>How To Sound Smart and Raise Funds: Crafting a Competitive Analysis For Your Startuptag:competitiveintelligence.ning.com,2013-11-18:2036441:BlogPost:943232013-11-18T16:32:50.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p><a href="http://blog.rivalfox.com/how-to-sound-smart-and-raise-funds-crafting-a-competitive-analysis-for-your-startup/" target="_blank">http://blog.rivalfox.com/how-to-sound-smart-and-raise-funds-crafting-a-competitive-analysis-for-your-startup/</a></p>
<p><a href="http://blog.rivalfox.com/how-to-sound-smart-and-raise-funds-crafting-a-competitive-analysis-for-your-startup/" target="_blank">http://blog.rivalfox.com/how-to-sound-smart-and-raise-funds-crafting-a-competitive-analysis-for-your-startup/</a></p>Competitive Intelligence Storytelling: Put Down the Computer and Walk away from PowerPoint.tag:competitiveintelligence.ning.com,2013-11-14:2036441:BlogPost:945662013-11-14T10:13:00.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>Rivalfox provides you with critical competitive intelligence including changes to your competitors’ websites, important numbers regarding website traffic and page rank, and trends in their social media. Competitive intelligence, however, isn’t just data. It takes human intelligence to synthesize and analyze the data we provide you. It is up to you to put the data in context of how it will affect the market and your company, and decide how to convey your findings with other decision makers in…</p>
<p>Rivalfox provides you with critical competitive intelligence including changes to your competitors’ websites, important numbers regarding website traffic and page rank, and trends in their social media. Competitive intelligence, however, isn’t just data. It takes human intelligence to synthesize and analyze the data we provide you. It is up to you to put the data in context of how it will affect the market and your company, and decide how to convey your findings with other decision makers in your company. If your audience doesn’t understand what you are presenting, your analysis has little value.</p>
<p>So how do you make sure you are getting the right information across in the right way?</p>
<p><a href="http://blog.rivalfox.com/competitive-intelligence-storytelling-put-down-the-computer-and-walk-away-from-powerpoint/" target="_blank">READ MORE HERE.</a></p>Competitive Intelligence: How to Analyze Competitors’ Social Strategy and Easy Steps to Improve Yourstag:competitiveintelligence.ning.com,2013-11-04:2036441:BlogPost:945602013-11-04T10:58:03.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>The hard evidence of social media’s influence on brand loyalty continues to become more staggering. From <a href="http://blog.hubspot.com/marketing/18-fresh-stats-about-social-media-marketing">B2B Twitter</a> users driving traffic to social media’s positive ratings for trust (According to a Forrester, 72% of customers trust online opinions as much as they trust their own friends and family), social media is a powerful engagement and sales tool for all companies.</p>
<p>Social Media can be an…</p>
<p>The hard evidence of social media’s influence on brand loyalty continues to become more staggering. From <a href="http://blog.hubspot.com/marketing/18-fresh-stats-about-social-media-marketing">B2B Twitter</a> users driving traffic to social media’s positive ratings for trust (According to a Forrester, 72% of customers trust online opinions as much as they trust their own friends and family), social media is a powerful engagement and sales tool for all companies.</p>
<p>Social Media can be an equally powerful Competitive Intelligence tool. Whether you want to discover who your competitors are targeting (LinkedIn), learn their new product features (Twitter), or observe their updated marketing efforts (LinkedIn, Twitter, Facebook, Vine), social media can help you gather a variety of intelligence to inform your own strategies.</p>
<p>Perhaps you are just starting out with competitive intelligence and are curious to know the very first steps: where you should be gathering CI, what data you should specifically be searching for, and what this data means for you. We have you covered, and have included some easy steps for how you can improve your social media strategy along the way.</p>
<p><a href="http://blog.rivalfox.com/?p=595&preview=true" target="_blank">READ MORE HERE</a></p>Competitive Intelligence in the CRM World: A Chat with Stewart Rogers of Salesformicstag:competitiveintelligence.ning.com,2013-10-21:2036441:BlogPost:945292013-10-21T06:11:42.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p><a href="http://blog.rivalfox.com/competitive-intelligence-in-the-crm-world-a-chat-with-stewart-rogers-of-salesformics/" target="_blank">http://blog.rivalfox.com/competitive-intelligence-in-the-crm-world-a-chat-with-stewart-rogers-of-salesformics/</a></p>
<p><a href="http://blog.rivalfox.com/competitive-intelligence-in-the-crm-world-a-chat-with-stewart-rogers-of-salesformics/" target="_blank">READ MORE HERE!</a></p>
<p><a href="http://blog.rivalfox.com/competitive-intelligence-in-the-crm-world-a-chat-with-stewart-rogers-of-salesformics/" target="_blank">http://blog.rivalfox.com/competitive-intelligence-in-the-crm-world-a-chat-with-stewart-rogers-of-salesformics/</a></p>
<p><a href="http://blog.rivalfox.com/competitive-intelligence-in-the-crm-world-a-chat-with-stewart-rogers-of-salesformics/" target="_blank">READ MORE HERE!</a></p>Competitive Intelligence Just Got Easy: Thank You SaaS!tag:competitiveintelligence.ning.com,2013-10-14:2036441:BlogPost:942752013-10-14T09:08:59.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>The concept of competitive intelligence has arguably been around for thousands of years. Sun Tzu’s <a href="http://www.artofwarsuntzu.com/LionelGilesTranslation.htm"><i>Art of War</i></a>, the often-quoted text by Competitive Intelligence bloggers, originated in 500 B.C. Since then, we’ve come along way.</p>
<p>Competitive Intelligence as we know it was kickstarted in the 1970’s and really began to flourish in the 1980’s. Then came the Internet, and everything changed. Information, once hard…</p>
<p>The concept of competitive intelligence has arguably been around for thousands of years. Sun Tzu’s <a href="http://www.artofwarsuntzu.com/LionelGilesTranslation.htm"><i>Art of War</i></a>, the often-quoted text by Competitive Intelligence bloggers, originated in 500 B.C. Since then, we’ve come along way.</p>
<p>Competitive Intelligence as we know it was kickstarted in the 1970’s and really began to flourish in the 1980’s. Then came the Internet, and everything changed. Information, once hard to come by, first became available, then became an avalanche.</p>
<p>More recently, we have seen the rise of Software as a Service, or SaaS, where the application is hosted by a vendor and the data may be accessed from anywhere. The first mention of SaaS was in an internal document in 2000, and by 2015 the size of the SaaS market <a href="http://www.formtek.com/blog/?p=3490">is estimated</a> to grow to more that $21 billion. The introduction of SaaS has changed the face of a lot of industries.</p>
<p>Companies no longer need expensive datacenters. Industrial designers do not need to purchase pricey new systems every few years – the application evolves continually on the back end. Accounting, once a core in-house department of every business, is now outsourced to a dedicated provider for a monthly subscription fee. And SaaS has introduced new methods to gather and analyze competitive intelligence. Here’s how.</p>
<p></p>
<p><strong><a href="http://blog.rivalfox.com/competitive-intelligence-just-got-easy-thank-you-saas/" target="_blank">Read More Here</a></strong>: </p>How to Gain Influence: Competitive Intelligence and Your Klout Scoretag:competitiveintelligence.ning.com,2013-10-07:2036441:BlogPost:941102013-10-07T08:24:25.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>The <i>topic du jour</i>? The social CEO.</p>
<p>Hootsuite is on <a href="http://blog.hootsuite.com/ceos-using-social-media/?utm_source=content%20team&utm_medium=owned%20social&utm_campaign=content%20team%20owned%20social">top of it</a>, and Mashable even has a <a href="http://mashable.com/category/social-ceo-series/">series</a> about CEOs using social media to present their personal brand in innovative ways. The days when the only team member working on social media happened to be…</p>
<p>The <i>topic du jour</i>? The social CEO.</p>
<p>Hootsuite is on <a href="http://blog.hootsuite.com/ceos-using-social-media/?utm_source=content%20team&utm_medium=owned%20social&utm_campaign=content%20team%20owned%20social">top of it</a>, and Mashable even has a <a href="http://mashable.com/category/social-ceo-series/">series</a> about CEOs using social media to present their personal brand in innovative ways. The days when the only team member working on social media happened to be an intern, are over. Everyone – founders, early employees, and investors – are essential in developing the voice of the company and becoming industry influencers.</p>
<p>Influence has always been important, even in days before social media (if you can remember back that far). Now, however, with social media being so prevalent, and with algorithms that actually measure influence, it has become even more critical, and not just for <a href="http://www.wired.com/business/2012/04/ff_klout/">hotel upgrades and faster customer service</a>.</p>
<p>Klout, a San Francisco startup, ranks every person online in terms of influence. Your score is between 1-100 with the average Klout Score being 40. Users with a score of 63 are in the top 5% of all users.</p>
<h2>How does Klout work?</h2>
<p><a href="http://blog.rivalfox.com/how-to-gain-influence-competitive-intelligence-and-your-klout-score/" target="_blank">Read More Here.</a> </p>Top Five Tips to Handle Competitive Intelligence Research in a Structured Waytag:competitiveintelligence.ning.com,2013-09-23:2036441:BlogPost:940932013-09-23T10:22:21.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>Here at Rivalfox, many companies have expressed that they can feel overwhelmed with the competitive intelligence process.</p>
<p>There are so many questions that need to be answered and sometimes the right information can be tricky to obtain. Also, what really matters is the depth of your analysis, and the changes that you make in response that can strengthen your company.</p>
<p>We’ve blogged a lot about KPI’s for different industries, including …</p>
<p>Here at Rivalfox, many companies have expressed that they can feel overwhelmed with the competitive intelligence process.</p>
<p>There are so many questions that need to be answered and sometimes the right information can be tricky to obtain. Also, what really matters is the depth of your analysis, and the changes that you make in response that can strengthen your company.</p>
<p>We’ve blogged a lot about KPI’s for different industries, including <a href="http://blog.rivalfox.com/the-beginners-guide-to-saas-kpi-tracking/">SaaS</a>, but these metrics are only part of the Competitive Intelligence puzzle. Today, we are going to take a step back and focus on the Top Five Tips to Handle Competitive Intelligence Research in a Structured Way.</p>
<p><a href="http://blog.rivalfox.com/top-five-tips-to-handle-competitive-intelligence-research-in-a-structured-way/" target="_blank">READ MORE HERE.</a> </p>Top Four Reasons Every Startup Needs to Invest in Competitive Intelligence.tag:competitiveintelligence.ning.com,2013-09-16:2036441:BlogPost:938702013-09-16T10:18:06.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>Not long ago, gathering competitive intelligence was extremely challenging and expensive. Can you even fathom how CI happened before the internet? With the development of SaaS, competitive intelligence has been made both easy and affordable, and is something that every single business, especially startups, should consider. Most of the startups I’ve worked with are too swamped with customer development and product to focus on much else, but this is detrimental in the long run, and especially…</p>
<p>Not long ago, gathering competitive intelligence was extremely challenging and expensive. Can you even fathom how CI happened before the internet? With the development of SaaS, competitive intelligence has been made both easy and affordable, and is something that every single business, especially startups, should consider. Most of the startups I’ve worked with are too swamped with customer development and product to focus on much else, but this is detrimental in the long run, and especially when talking with investors. Trust me, they will check out the competitive landscape, and they will expect that you have done so, as well.</p>
<p><a href="http://blog.rivalfox.com/top-four-reasons-every-startup-needs-to-invest-in-competitive-intelligence/" target="_blank">READ MORE HERE.</a></p>How to Create Must Read Content By Using Competitive Intelligence and Datatag:competitiveintelligence.ning.com,2013-09-04:2036441:BlogPost:923842013-09-04T08:14:22.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<h2>We live in a world where content is king.</h2>
<p>B2B companies with blogs <a href="http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/#sthash.7iIYxJXr.dpuf">generate 67% more leads per month</a>, on average, than non-blogging firms! How do you stand out, especially when there are <a href="http://www.slideshare.net/NewsCred/50-best-stats-presentation">27,000,000 pieces</a> of content shared every day? First, you need to …</p>
<h2>We live in a world where content is king.</h2>
<p>B2B companies with blogs <a href="http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/#sthash.7iIYxJXr.dpuf">generate 67% more leads per month</a>, on average, than non-blogging firms! How do you stand out, especially when there are <a href="http://www.slideshare.net/NewsCred/50-best-stats-presentation">27,000,000 pieces</a> of content shared every day? First, you need to <a href="http://blog.rivalfox.com/how-to-find-your-b2b-blog-audience-and-engage-key-influencers/">find your audience</a>, then create super useful content that really appeals to said audience. This may be easier said than done when you are writing 8-15 posts per month. I mean, how can you write a viral post several times each week? Here at Rivalfox, we have thought about this a lot and have come up with our own best practices for how to create must read content by using competitive intelligence and data as well as a few other pro tips. Read more <a href="http://blog.rivalfox.com/how-to-create-must-read-content-by-using-competitive-intelligence-and-data/" target="_blank">here</a>:</p>An Interview with Seena Sharp: Wrestling Singlets and Prison Phones – Competitive Intelligence Case Studies You Need to Readtag:competitiveintelligence.ning.com,2013-08-21:2036441:BlogPost:909212013-08-21T16:07:13.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p><em>Seena Sharp is a leading expert on Competitive Intelligence with thirty year’s experience advising Fortune 500 and emerging companies, globally, to make smarter decisions by transforming information into a powerful competitive advantage.</em></p>
<h2>Are there any important KPI’s you think that every marketer should monitor regarding competitors?</h2>
<p>You should be aware of anything that your competitor does that is new or different. But tracking competitors is just one piece of the…</p>
<p><em>Seena Sharp is a leading expert on Competitive Intelligence with thirty year’s experience advising Fortune 500 and emerging companies, globally, to make smarter decisions by transforming information into a powerful competitive advantage.</em></p>
<h2>Are there any important KPI’s you think that every marketer should monitor regarding competitors?</h2>
<p>You should be aware of anything that your competitor does that is new or different. But tracking competitors is just one piece of the puzzle. Do not assume that your competitors are smarter. It is far more important to focus on the market place and customers.</p>
<p>Business isn’t a zero sum game. The focus is not on destroying or beating your competitors. You need to ask yourself what it takes for you to achieve your company goals. To be successful, recognize changing needs and new opportunities. That’s how you win!</p>
<h2>We know that Competitive Intelligence is critical for enterprise companies, but do you think that SMB’s can benefit as well?</h2>
<p><a href="http://www.sharpmarket.com/">Sharp Market Intelligence</a> worked in more than 200 industries, with Fortune 500 companies to startups of all sizes, and quite frankly, we do not see a difference. Every company needs to discover the current market drivers and external forces. You must resonate with customers whether you are B2B, B2C, or a nonprofit. If you give customers what they want, they will buy from you.</p>
<h2>Now for the fun part. Can you share a few of your favorite case studies for over the years?</h2>
<p></p>
<p><a href="http://blog.rivalfox.com/an-interview-with-seena-sharp-wrestling-singlets-and-prison-phones-competitive-intelligence-case-studies-you-need-to-read/" target="_blank">Click here to read more:</a> </p>How Monitoring Competition Can Reveal Industry Trends and Establish Benchmarks: A Chat with Delivery Hero’s Claude Rittertag:competitiveintelligence.ning.com,2013-08-19:2036441:BlogPost:907602013-08-19T09:02:09.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>To read the entire entry <a href="http://blog.rivalfox.com/how-monitoring-competition-can-reveal-industry-trends-and-establish-benchmarks-a-chat-with-delivery-heros-claude-ritter/" target="_blank">click here</a>.</p>
<p></p>
<p>We were lucky enough to sit down with …</p>
<p>To read the entire entry <a href="http://blog.rivalfox.com/how-monitoring-competition-can-reveal-industry-trends-and-establish-benchmarks-a-chat-with-delivery-heros-claude-ritter/" target="_blank">click here</a>.</p>
<p></p>
<p>We were lucky enough to sit down with <a href="http://www.linkedin.com/profile/view?id=13395699&authType=NAME_SEARCH&authToken=8ZJR&locale=en_US&srchid=208471611376901154487&srchindex=1&srchtotal=3&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A208471611376901154487%2CVSRPtargetId%3A13395699%2CVSRPcmpt%3Aprimary">Claude Ritter</a>: serial entrepreneur, angel investor, and Chief Product Officer of Delivery Hero to talk about how monitoring competition can reveal industry trends and establish benchmarks.</p>
<p><a href="http://www.deliveryhero.com/">Delivery Hero</a> is a food delivery service that has transformed the way people order food online, an area ripe with competition.</p>
<h2><b>What analytics did Delivery Hero focus on in the beginning?</b></h2>
<p>In the beginning, we started with the number of restaurants a competitor had signed to their platform. We counted them manually, and also monitored press releases where our competition mentioned their numbers. Of course, there is a brag factor that you need to take into account. When we started, there was a race to see who had the most restaurants. The quantity is important but now, since we have been in the market since 2010, it’s not the only thing that matters anymore.</p>
<h2><b>What competitive intelligence KPI is the most important to track?</b></h2>
<p>We have enough data to know that, in our industry, 10% or more of the consumers who visit our homepage will place an order. Obviously this number is different for other industries, such as an online shoe store, but for our market we know the typical conversion rates. We can check our competitor’s traffic using sites like Google Trends or Alexa, then multiply that number by the conversion rate to calculate their number of orders. Of course we also know our profit margin on each order and can use that number to arrive at our competitors’ revenue. We track both our numbers and our competitors’ numbers over time and we use that comparison as a benchmark for growth. Who grew quicker? Numbers alone are not interesting. Numbers over time are very interesting.</p>
<h2><b>What other CI tips or tricks can you share with us?</b></h2>
<p>We always track our competitors’ Terms of Service, since that document predicts changes in their processes and business models. An example would be a competitor adding a clause about changing Terms of Service without notification, since that could point toward a change in pricing or something along those lines.</p>
<p>Here in Germany, companies must register in the commercial registry known as Handelsregister. These records are available to anyone and list key information including Managing Directors. Monitor this. If the Managing Director changes, as it recently did with one of our competitors, it means that something is up. Maybe they are hiring someone with different experience to handle an IPO, maybe the company is failing? Do your research and ask around on LinkedIn.</p>Second Place is for Losers: SEO Competitive Intelligencetag:competitiveintelligence.ning.com,2013-08-07:2036441:BlogPost:893782013-08-07T08:34:15.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>When it comes to creating a competitive edge, SEO matters. Ranking second on Google, instead of first, could mean missing out on hundreds of thousands of dollars. Just take a look at this recent study: On Google,18% of organic clicks go to the #1 position, 10% of organic clicks ago to the #2 position, and 7% of organic clicks go to the #3 position.</p>
<p>How can you make sure that you beat the competition? Track their KPI’s and create strategies that are more effective than your…</p>
<p>When it comes to creating a competitive edge, SEO matters. Ranking second on Google, instead of first, could mean missing out on hundreds of thousands of dollars. Just take a look at this recent study: On Google,18% of organic clicks go to the #1 position, 10% of organic clicks ago to the #2 position, and 7% of organic clicks go to the #3 position.</p>
<p>How can you make sure that you beat the competition? Track their KPI’s and create strategies that are more effective than your rivals.</p>
<p></p>
<p><a href="http://blog.rivalfox.com/second-place-is-for-losers-seo-competitive-intelligence/" target="_blank">READ MORE HERE</a></p>
<p></p>Competitive Intelligence for Mobile Apps: KPI’s You MUST Tracktag:competitiveintelligence.ning.com,2013-08-05:2036441:BlogPost:890862013-08-05T08:23:05.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>As the mobile app market continues to boom (expected revenue is set to hit <a href="http://www.intomobile.com/2013/05/31/mobile-apps-have-changed-world-infographic/">$36.7 billion by the year 2015</a>), competition is getting fierce. Has your company considered adding consumer value through an app? Perhaps a competitor recently launched a mobile app, and you are worried about the implications on your business? Or maybe you are just interested in a slice of this money making app…</p>
<p>As the mobile app market continues to boom (expected revenue is set to hit <a href="http://www.intomobile.com/2013/05/31/mobile-apps-have-changed-world-infographic/">$36.7 billion by the year 2015</a>), competition is getting fierce. Has your company considered adding consumer value through an app? Perhaps a competitor recently launched a mobile app, and you are worried about the implications on your business? Or maybe you are just interested in a slice of this money making app pie?</p>
<p></p>
<p>When it comes to apps, not only do you have to build a stellar product, but your product as well as your product marketing must be better than your competition’s. How do you ensure this? Competitive Intelligence.</p>
<h1>Competitive Intelligence for Mobile Apps: <a href="http://blog.rivalfox.com/competitive-intelligence-for-mobile-apps-kpis-you-must-track/" target="_blank">READ MORE HERE</a></h1>Zeroing in on the Competition: 3 Ways to Use Google Trends for Competitive Intelligencetag:competitiveintelligence.ning.com,2013-07-24:2036441:BlogPost:877582013-07-24T06:30:33.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>Here are the Top 3 Ways to Use Google Trends for Competitive Intelligence:</p>
<p>Here are the Top 3 Ways to Use Google Trends for Competitive Intelligence:</p>Four Critical Ways to Collect Competitive Intelligence on LinkedIntag:competitiveintelligence.ning.com,2013-07-15:2036441:BlogPost:865172013-07-15T06:32:41.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p><a href="http://blog.rivalfox.com/four-critical-ways-to-collect-competitive-intelligence-on-linkedin/" target="_blank">http://blog.rivalfox.com/four-critical-ways-to-collect-competitive-intelligence-on-linkedin/</a></p>
<p><a href="http://blog.rivalfox.com/four-critical-ways-to-collect-competitive-intelligence-on-linkedin/" target="_blank">http://blog.rivalfox.com/four-critical-ways-to-collect-competitive-intelligence-on-linkedin/</a></p>Competitive Intelligence Case Study: Tracking Your Competitors to Reveal Critical Industry Trendstag:competitiveintelligence.ning.com,2013-07-10:2036441:BlogPost:854892013-07-10T08:43:45.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>I recently had the pleasure of sitting down with serial entrepreneur Martin Blumenau at his trendy office in Umspannwerk Kreuzberg to talk about his use of Competitive Intelligence in his previous ventures. Martin shared that, in his previous startup, continuous monitoring of the competition revealed a critical industry trend: lack of demand.</p>
<p>Martin joined the Gigalocal team before they launched in summer of 2011. Gigalocal is a hyper-local, real-time market-place for mini services. …</p>
<p>I recently had the pleasure of sitting down with serial entrepreneur Martin Blumenau at his trendy office in Umspannwerk Kreuzberg to talk about his use of Competitive Intelligence in his previous ventures. Martin shared that, in his previous startup, continuous monitoring of the competition revealed a critical industry trend: lack of demand.</p>
<p>Martin joined the Gigalocal team before they launched in summer of 2011. Gigalocal is a hyper-local, real-time market-place for mini services. It has been <a href="http://gigaom.com/2011/08/18/hamburgs-gigalocal-tries-to-get-your-to-do-list-done/">described</a> as “virtual wish list” — a place where users can get help, “no matter what you need, when you need it, where you need it.” The user posts an errand, or gig, which could be anything from bringing beers from the späti, or taking your dog out for walks. Errand runners then apply for the job.</p>
<p></p>
<p><a href="http://blog.rivalfox.com/competitive-intelligence-case-study-tracking-your-competitors-to-reveal-critical-industry-trends/" target="_blank">Click here for more....</a></p>Competitive Intelligence and Content Marketing on Pinterest: Top 3 Reasons Your B2B Company Should Be On Boardtag:competitiveintelligence.ning.com,2013-07-08:2036441:BlogPost:855332013-07-08T06:00:00.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p><a href="http://blog.rivalfox.com/competitive-intelligence-and-content-marketing-on-pinterest-top-3-reasons-your-b2b-company-should-be-on-board/" target="_blank"></a></p>
<p><a href="http://blog.rivalfox.com/competitive-intelligence-and-content-marketing-on-pinterest-top-3-reasons-your-b2b-company-should-be-on-board/" target="_blank">Are you a B2B marketer rolling your eyes at the thought of spending precious time on Pinterest? Really, what could Pinterest possibly have to offer you when it…</a></p>
<p><a href="http://blog.rivalfox.com/competitive-intelligence-and-content-marketing-on-pinterest-top-3-reasons-your-b2b-company-should-be-on-board/" target="_blank"></a></p>
<p><a href="http://blog.rivalfox.com/competitive-intelligence-and-content-marketing-on-pinterest-top-3-reasons-your-b2b-company-should-be-on-board/" target="_blank">Are you a B2B marketer rolling your eyes at the thought of spending precious time on Pinterest? Really, what could Pinterest possibly have to offer you when it comes to marketing your software company?</a></p>
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<p><a href="http://blog.rivalfox.com/competitive-intelligence-and-content-marketing-on-pinterest-top-3-reasons-your-b2b-company-should-be-on-board/" target="_blank">Click Here for More...</a></p>Competitive Intelligence and Twitter: How to Monitor Competitors and Create an Awesome Strategytag:competitiveintelligence.ning.com,2013-07-01:2036441:BlogPost:850172013-07-01T07:38:35.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p>Read more at <a href="http://blog.rivalfox.com/competitive-intelligence-and-twitter-how-to-monitor-competitors-and-create-an-awesome-strategy/" target="_blank">http://blog.rivalfox.com/competitive-intelligence-and-twitter-how-to-monitor-competitors-and-create-an-awesome-strategy/</a></p>
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<p>For a site that only requires 140 characters to get your message across, there is a lot of confusion about how to effectively use Twitter to monitor competitors, and how to analyze that…</p>
<p>Read more at <a href="http://blog.rivalfox.com/competitive-intelligence-and-twitter-how-to-monitor-competitors-and-create-an-awesome-strategy/" target="_blank">http://blog.rivalfox.com/competitive-intelligence-and-twitter-how-to-monitor-competitors-and-create-an-awesome-strategy/</a></p>
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<p>For a site that only requires 140 characters to get your message across, there is a lot of confusion about how to effectively use Twitter to monitor competitors, and how to analyze that information to create an awesome social media strategy.</p>
<h2>Competitive Intelligence and Twitter:</h2>
<h2><b>Why even use Twitter?</b></h2>
<p>Almost every major brand has jumped aboard the Twitter wagon, but just showing up is not enough. You’ve seen them in your newsfeed, possibly from a company, or perhaps from your Mom who just signed up to the service: the dreaded Pointless Tweet. Pointless Tweets are messages that do not provide value to your reader. Repeating your marketing message or Tweeting inspirational quotes is not a way to engage your customers.</p>
<p>Used properly, Twitter provides a platform for you to engage with customers and potential customers, provide instant customer service, and establish your company as an industry leader.</p>
<h2><b>How to find competitors through Twitter.</b></h2>
<p>To search for competitors, and discover who they engage with, simply type their names into the Twitter search. You can see the competitors’ Tweets by clicking ‘People’, and learn who is Tweeting about them by clicking ‘Tweets’.</p>
<p>Want to get fancy? Twitter also has an <a href="https://twitter.com/search-advanced">Advanced Search</a> feature that lets you track by location, or search for Tweets with links from a specific user, or even for Tweets that are only <a href="http://mashable.com/2012/09/24/twitter-search-tips-tricks/#gallery/twitter-search/50d33685b589e402630076fd">positive or negative</a>.</p>
<h2><b>What information should I track?</b></h2>
<ol>
<li>Number of followers</li>
<li>How frequently your competitor Tweets</li>
<li>The engagement impact of each Tweet – How many retweets, replies, and favorites</li>
<li>How often your competitor responds to customer inquiries</li>
<li>What times of day they are Tweeting</li>
</ol>
<p>This should be tracked daily in an excel spreadsheet, or you can take the simple, automated route and sign up for Rivalfox’s <a href="http://rivalfox.com/">upcoming beta release</a>. Over time, the data will provide you with valuable insights, e.g. which type of Tweets create the most engagement and whether the time of Tweets correlates to more followers. Armed with this information, you can fine-tune your own awesome Twitter strategy.</p>
<h2><b>Creating Awesome Strategy</b></h2>
<p>When it comes to Twitter strategy, you do not need to reinvent the wheel. Utilize what works for your competitors and change what doesn’t. The most important goal is to share thrilling creative content, provide excellent customer service, and to engage potential customers by reaching out directly to their screens.</p>Key Content for Every Competitive Intelligence Reporttag:competitiveintelligence.ning.com,2013-06-26:2036441:BlogPost:849182013-06-26T17:18:13.000Zkalie moorehttps://competitiveintelligence.ning.com/profile/kaliemoore
<p><a href="http://http://blog.rivalfox.com/key-content-for-every-competitive-intelligence-report/" target="_blank">Rivalfox Blog</a></p>
<p><a href="http://blog.rivalfox.com/key-content-for-every-competitive-intelligence-report/" target="_blank">Rivalfox Blog</a></p>
<p><a href="http://http://blog.rivalfox.com/key-content-for-every-competitive-intelligence-report/" target="_blank">Rivalfox Blog</a></p>
<p><a href="http://blog.rivalfox.com/key-content-for-every-competitive-intelligence-report/" target="_blank">Rivalfox Blog</a></p>