Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog – April 2012 Archive (2)

Back to Basics

Competitive intelligence analysts must frequently remind themselves of their final objective. Time and again, I have seen analysts get so involved in the “activity” they do, that they forget why they do it. They optimise the process, perfect the mechanics, plan the logistics and polish the presentation templates. But they forget to stand back and look at the big picture. When they lose the strategy perspective, they miss the opportunity to make that critical value addition which converts…

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Added by Varsha Chitale on April 25, 2012 at 8:35am — No Comments

Selling competitive intelligence internally

CI teams cannot be efficient, effective and successful without a buy-in from their co-workers at all levels – senior, middle and junior. CI teams face a dual challenge in terms of getting an internal buy-in within an organization.

First, they need to show a good ROI to the senior management in order to justify their very existence. Unless senior management perceives their value in helping the company meet its business objectives, they will a) not be consulted b) not be respected c)…

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Added by Varsha Chitale on April 18, 2012 at 11:46pm — No Comments

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