Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog – July 2012 Archive (2)

Tools for effective strategy formulation

Most companies undertake annual strategy planning exercises (STRAP) to lay down the plan for the coming year. They undertake market/business research and competitive intelligence to support their planning.

Some of this research is backward looking – How much did the market grow last year? What did my competitors do? Some research is forward looking – How much is the market likely to grow next year? What plans have my competitors announced? and so on. Excel spreadsheets then used for…

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Added by Varsha Chitale on July 24, 2012 at 6:31am — No Comments

Ethics of mystery shopping

Any businessman will tell you that knowing how your competitors sell their wares and at what prices is simply good business practice. But how do you get this information?

Is it Ok to do mystery shopping? As in all other aspects of business, while (most times) there is clarity on what  is legal and what is not, there is a lot of ambiguity on what is ethical and what is not.

My friend owns a clothes boutique. Is it unethical for her to browse around in other boutiques to…

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Added by Varsha Chitale on July 13, 2012 at 6:24am — No Comments

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