Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Varsha Chitale's Blog – August 2012 Archive (2)

Why a CI framework is not dispensable

In most companies in India, competitive intelligence is not primarily done by CI professionals. Many functions are interested in competitive intelligence. Sales, marketing, strategy, product development, are the common ones. But finance, HR , procurement and others also need it. They all generally gather competitive information as part of their regular functional roles .

The users of the intelligence (and analysis) are heads of these functions, business heads, and of…

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Added by Varsha Chitale on August 10, 2012 at 3:09am — No Comments

Lest you topple…

Topple rate is a measure that a McKinsey consultant devised in 2007. It measures the rate at which companies lose their leadership position or switch ranks. The ranking in this context is done on the basis of return on assets (ROA). For example, if the topple rate is 40%, it means that if you an industry leader, there is a 40% chance that you will lose your position to another firm in a given year. The topple rate is also a measure of the ability of a company to sustain its competitive…

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Added by Varsha Chitale on August 1, 2012 at 7:45am — No Comments

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