Comments - The Next Gen, Business and CI - Competitive Intelligence2024-03-29T00:13:47Zhttps://competitiveintelligence.ning.com/profiles/comment/feed?attachedTo=2036441%3ABlogPost%3A17668&xn_auth=noVery well said, my friend.
I…tag:competitiveintelligence.ning.com,2009-03-11:2036441:Comment:180742009-03-11T11:36:25.663ZArik Johnsonhttps://competitiveintelligence.ning.com/profile/ArikJohnson
Very well said, my friend.<br />
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I also think CI is at a crossroads - not unlike other managerial disciplines, insofar as CI is one - that will need redefinition of the value of the practice in the decade ahead. Only together can we take the right path forward... relying on leadership from gurus and pundits has always been less reliable than novices joining together and finding the emergent properties of the days ahead.<br />
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That future lies in the redefinition of value CI has to offer the enterprises…
Very well said, my friend.<br />
<br />
I also think CI is at a crossroads - not unlike other managerial disciplines, insofar as CI is one - that will need redefinition of the value of the practice in the decade ahead. Only together can we take the right path forward... relying on leadership from gurus and pundits has always been less reliable than novices joining together and finding the emergent properties of the days ahead.<br />
<br />
That future lies in the redefinition of value CI has to offer the enterprises who sponsor it - but not as we have in the past.<br />
<br />
The past generation of CI fell back on definitions of value based on understanding and anticipating the operating environment through the lens of competitors. While this was not wrong, it was incomplete, as that perspective largely ignored the demand curve competitors are all competing to attract as market share. This is understandable as market demand dynamics were always considered the realm of market research - wrongly, by the way - and since MR owned that territory, corporate political struggles made overlap between CI and MR impossible when MR grew relatively more powerful, usually by an order of magnitude or two. This competition led to the flight of CI from the market in the face of MR's competition. CI became too insular and focused on competitor issues when competitors themselves became illusive in charting a course for the future of a firm.<br />
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I think we're at the point when CI will either die or we will all come together to redefine it. I look forward to working with you Craig and the other stunningly bright minds aggregated here to figure this out. What is our shared vision of CI, circa 2020? Do we have one? If not, shame on us and let's resolve to tackle this issue together.<br />
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- Arik