Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Babette Bensoussan
  • Chatswood, NSW
  • Australia
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Babette Bensoussan's Discussions

Early Warning Signals

Started this discussion. Last reply by Arthur Weiss Feb 21, 2012. 1 Reply

Interesting Examples

Started this discussion. Last reply by Vivek Raghuvanshi Dec 22, 2011. 4 Replies

In Memoriam

Started this discussion. Last reply by Ellen Naylor Sep 23, 2011. 3 Replies


Babette Bensoussan's Page

Profile Information

About Me:
Babette Bensoussan is the Managing Director of The MindShifts Group, a company specialising in competitive intelligence, strategic planning and strategic marketing projects in the Australasian region. Since 1990, she has undertaken over 300 projects and consulted to Australian and Global Fortune 500 companies as well as SME in strategic business and marketing planning, competitive intelligence, and strategic analysis.

Babette is the 2006 SCIP Meritorious Award Winner – internationally, the highest award and recognition in the field of Competitive Intelligence. She has taught Competitive Intelligence in undergraduate business and MBA programs both in Australia and overseas and was the recipient of the 2006 MGSM Alumni Award.

She is the co-author of “Strategic and Competitive Analysis" which has been translated into five languages and remains in the top 1% of best selling books at Three years after publication it is still ranked the number one best selling CI book globally. In March 2007, her second co-authored book "Business and Competitive Analysis" was released by the Financial Times Press and in June 2008, "Analysis without Paralysis" was released in the USA.
My Interest in Competitive Intelligence is:
Analytical tools to deliver insights.
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Comment Wall (26 comments)

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At 10:20pm on January 28, 2013, Anne Matheson gave Babette Bensoussan a gift
Have joined the groups :).  Actually it was Lesley who moved me to join up.  Anne
At 5:00pm on December 21, 2011, Glenn Raymond Kolomeitz said…
Thanks Babette. I was in the process of contacting you but you beat me at the post. I will certainly join CI Australia. Regards. Glenn
At 4:59am on July 27, 2011, Tony Gaunt said…
Thanks Babette, I'll check out the AU group and look forward to meeting you on Thursday - I understand you are taking our class in Murali's absence.
At 5:53pm on July 5, 2011, Holly Lewis said…
Thanks for the add Babette and thank you telling me about this website.
At 10:51am on March 7, 2011, Ellen Naylor said…
Great job on today's SLA Future Ready blog Moving from “So What?” to “Now What?”!!!

At 1:20am on July 8, 2010, Davenal Flanderka said…
Thanks for the invitation, It is really good to touch base with you afterso long,Cheers,david
At 6:06pm on June 15, 2010, Nathanael Small said…
HI Babetter - keen to reconnect because I see a role for your knowledge + training to support current major bid programs I'm involved with. Am overseases, but expect contact from an associate of mine called Alan Rankins soon.
At 2:36am on April 30, 2010, Chris Roberts said…
Hi there. Still coming to grips with Competitive Intelligence. Hopefully I will soon.
At 4:24pm on April 15, 2010, Carolyn Rachelle McSweeney said…
Hi Babette, you are looking fabulous! I will return your call, thank you so much for taking the time. I was in mentoring sessions with 2 fantastic organisations all yesterday afternoon. I will join the other groups you have mentioned and look forward to catching up.

Kind Regards,

At 1:51pm on October 16, 2009, Cathy Heath said…
Hi Babette,

Yes, I am intending to get to Aussie at some stage next year for a holiday, but could easily work that around an Art of Analysis III or Wargaming course! There's also a potential big CI project on the boil tho, and I think it may be beneficial if I pop over and have a chat with you if it goes ahead too.

Yes, I'd love to join the Women in CI group, so have signed up.



Babette Bensoussan's Blog

The Art of Strategy

Posted on November 7, 2013 at 12:52am 0 Comments

Just posted our latest short video selection on the Art of Strategy - - if you are to catch the right trends, ride the right waves, and bet on the right markets.


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