Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Murali Dharan
  • Male
  • Sydney, NSW
  • Australia
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About Me:
I develop/deliver CI courses at MGSM (Macquarie Graduate School of Management), Sydney, Australia. I've Leadership, Business, Consulting experiences in IT, Supply Chain, Strategy, Sustainability, Entrepreneurship etc. I'm a past Executive of Microsoft, Amdahl & IBM, then founded & run EmpowerIS. Also active leading Not-For-Profit Orgs & Charities.
My Interest in Competitive Intelligence is:
Developing & teaching MBAs in Australia, India, Asia, China
Develop/Deliver Executive courses/workshops on CI.
Consulting to Corporations on CI & Strategy.

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At 6:50am on June 23, 2011, Pradhuman Singh said…

Dear Shri Murali Dharan

Hope you are doing good.

Since you asked, I was wondering if you have covered the following areas in detail in the CI perspective.

A) War Gaming: Organise a live war-game simulation vis-s-vis resources allocated to your students divided into teams.

B) Improvising new CI Methods: Prior to that, ask them to devise new ethical and yet 'out of the box' methods of gathering Intelligence pertaining to their competitor team's activity.

C) Term round Industry interface: Attach a student to a company of their choice, and give them year round task of updating their selected org on their competitior activity. Allow them to be graded by their industrial supervisor for the quality of information supplied.


This ways, they'll be able to learn more than just theory and infact become industry ready when they pass out. Unfortunately, most CI students have only had exposure to theoretical concepts and very little real life opportunities, and if any, only on the lines of Market Research.



At 10:52am on May 23, 2011, Yan Li said…
I'm teaching CI in Economics and Management School,Beijing Foresty University. I'd like to meet you in Beijing. You can contact me by email:

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