Try to include guest speakers for life comments and Q&A. I always try to have somebody from the trenches involved. By now a life webinar is feasible. As an alternative, check out conference presentations and expert interviews: http://www.institute-for-competitive-intelligence.com/competitive-i...
What did you have in mind for it in terms of subject matter coverage? Where does it fit into the program? How many students do you expect and what are their backgrounds? Good wishes on it. These are always enjoyable courses to teach.
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