State of Market Intelligence Survey 2012

[Orlaith Finnegan]

Digimind has undertaken a survey entitled ‘State of Market Intelligence 2012’. The aim of the survey is to pinpoint the current trends and practices shaping the market and competitive intelligence industry.

The survey results report provides a snapshot of the current challenges and priorities of some of the leading global businesses across Europe and the United States, as well as providing an interesting window into the experiences of intelligence professionals.

The survey covers a number of interesting topics:

• Budgets allocated to market or competitive intelligence departments
• Average salaries for intelligence professionals
• The hiring intentions of intelligence departments
• What social networks intelligence professionals prioritize for monitoring purposes e.g. Twitter, Facebook, LinkedIn or Google+
• The impact of the economic crisis on intelligence departments

Download a copy of the survey report here: