Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Textbook adoption for my book "Competitive Intelligence: Fast, Cheap & Ethical"? - review copies available

Hi Folks,

A number of people have suggested to me that my new book would make a good supplementary or main textbook for CI, marketing and entrepreneurship courses. To this end, I am making a limited number of review copies available for free to course instructors who might consider adopting the book.

The book has recently been adopted by the British Columbia Institute of Technology for its Intelligence Analysis course, and is getting great feedback from both the instructor and the students. Readers like the fact that CI is explained in a straightforward manner, with useful practice exercises included at the end of each chapter to reinforce the techniques presented. The book's price point of around $20 makes it a good addition to (or replacement for) a traditional marketing research text.

If you send your mailing address to me at greatcapes@gmail.com, I will be happy to send you a copy on a first-come, first-served basis. More information about "Competitive Intelligence: Fast, Cheap & Ethical" is available at http://www.authorhouse.com/BookStore/ItemDetail~bookid~41192.aspx

All the best - hope to see you at SCIP09 in Chicago!.. Rob

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