Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

For those of you who want to read the latest refereed papers dedicated to CI, please see the newly released edition of the European Journal of Marketing, 2008, volume 42, numbers 7/8, co-edited by long-time CI contributors Sheila Wright (De Montfort University, UK) and Jonathan Calof (University of Ottawa, CANADA) . There are a large number of interesting and valuable articles from a range of contributors addressing CI not only from marketing perspectives but related fields as well.

Here are the nine CI-related articles and their details:

1734885: Competitive intelligence: A practitioner, academic and inter-disciplinary perspective, by Jonathan L. Calof, Sheila Wright (pp. 717-730). Keywords: Competitive analysis, Forecasting, Intelligence, Knowledge management, Marketing intelligence

1734886: A strategic marketing intelligence and multi-organisational resilience framework, by Peter R.J. Trim, Yang-Im Lee (pp. 731-745). Keywords: Competitive strategy, Marketing intelligence, Partnership, Strategic management, Strategic marketing

1734887: Forecast competitor service strategy with service taxonomy and CI data, by Chun-Hsien Liu, Chu-Ching Wang (pp. 746-765). Keywords: Competitive strategy, Forecasting, Management strategy, Marketing intelligence, Service industries

1734888: Competitive intelligence: a multiphasic precedent to marketing strategy, by Paul L. Dishman, Jonathan L. Calof (pp. 766-785). Keywords: Canada, Competitive strategy, Decision making, Marketing intelligence, Strategic marketing

1734889: Competitive intelligence information and innovation in small Canadian firms, by Stoyan Tanev, Tony Bailetti (pp. 786-803). Keywords: Canada, Competitive strategy, Innovation, Marketing intelligence, New products

1734890: An illustration of Bayes' theorem and its use as a decision-making aid for competitive intelligence and marketing analysts, by Rainer Michaeli, Lothar Simon (pp. 804-813). Keywords: Bayesian statistical decision theory, Competitive strategy, Marketing intelligence, Uncertainty management

1734891: Scanning for competitive intelligence: a managerial perspective, by Tianjiao Qiu (pp. 814-835). Keywords: Competitive strategy, Entrepreneurialism, Market orientation, Marketing intelligence

1734892: The role of insight teams in integrating diverse marketing information management techniques, by Craig S. Fleisher, Sheila Wright, Helen T. Allard (pp. 836-851). Keywords: Case studies, Competitive strategy, Customer relations, Information systems, Marketing intelligence, Team working

1734893: Using open source data in developing competitive and marketing intelligence, by Craig S. Fleisher (pp. 852-866). Keywords: Competitive strategy, Data analysis, Information research, Marketing intelligence, Open systems

I hope that others in this forum will please keep us apprised of other CI-related academic publications that come out so that we can remain current. Thanks!

Tags: academic, and, ci, journal, marketing

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