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Audrey William
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  • Australia
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About Me:
Audrey William is a Research Director at Frost & Sullivan’s Australian ICT
Practice. She spearheads research and consulting initiatives in enterprise
communications, focusing mainly on the Australia and New Zealand
Audrey started as one of the pioneers at Frost & Sullivan in Asia as the
company began its expansion into Asia-Pacific in 2000. Her years with the
firm has taken her from Kuala Lumpur to Sydney, and seen her building
and mentoring a team of analysts across geographies in Malaysia,
Singapore and Australia. Throughout her tenure, she has acquired
expertise in areas such as enterprise telephony, conferencing and
collaboration, contact centre technologies and outsourcing. Today, apart
from focusing on the unified communications sector in ANZ, she continues
to guide and advise her peers and clients in these other segments, as well
as other countries.
She is often consulted for her strategic advice by leading vendors, system
integrators and channel partners for her inputs on go-to-market and
channel strategy. Audrey is also often invited to speak at regional client
seminars and trade conferences. Her views and opinions are also
frequently featured in leading trade publications and dailies such as Voice
& Data, Computerworld, ZDNet, Reuters, The Australian, MIS Asia,
Communications Day, ARN, CRN and Strategic Path.
She is an honours graduate of the Institute of Chartered Secretaries and
Administration (ICSA) from the UK, and has been awarded her
Associateship. Prior to joining Frost & Sullivan, Audrey worked at IDC.
My Interest in Competitive Intelligence is:
to learn more about competitive intelligence.

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