Competitive Intelligence

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Geo Scripcariu
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  • Romania
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About Me:
Prior to forming my current agency I started to work in the PR side of the consulting business back in 1997 when I joined - as Public Relations Director - the ranks of the strategy and technology consultancy Booz * Allen & Hamilton, Inc. (www.bah.com) headquartered in McLean, Virginia (US) - one of the Top 20 global consulting firms. My consulting experience includes also employment as Public Relations Specialist with the Washington D.C. based legal consultancy Financial Markets International, Inc., as well as with the Tokyo based Overseas Cooperation Development Institute and Pacific Consultants International, Inc.

My clients have included Banca Comerciala Romana (the largest bank in Romania), Uniunea Nationala a Organismelor de Plasament Colectiv (the Romanian Investment Company Institute), Comisia Nationala a Valorilor Mobiliare (the Romanian Securities and Exchange Commission), the Romanian Ministry of Transport, Administratia Porturilor Maritime Constanta S.A. (the company which manage the largest Romanian harbor), the Japanese Foreign Affairs Ministry, the Japanese Embassy, the Association of Japanese Businessmen in Romania, Yamatane Corporation, SOFTWIN (the largest Romanian software company), IP Devel (the largest Romanian software services exporter to Japan), IQ Software (important Italian software company), Flamingo (the largest IT and consumer electronics retailer in Romania), Anchor Grup (the largest mall development company in Romania), and many more.

My senior executive business experience was shaped out in organizations such as The Coca-Cola Company, Inc. where I was employed as External Affairs Manager, in charge with “preserving and enhancing the image of The Company in Romania Region”, overseeing a 500,000+ USD departmental budget, and as Account Manager with Marriott International, Inc., in the pre-opening office.

I experienced also the Romanian IT&C industry working as PR and Communications Director with Grupul SAP Integrator Romania and as Account Manager / Global Markets with the Business Solutions Department of SOFTWIN.

I worked with high-profile individuals and executives in the successful resolution of difficult corporate issues, specializing in those involving Media Relations, PR Measurement, integrated Marketing PR Communications, External and Governmental Affairs, Business Development in projects spanning several industries.

I spearheaded several nationally prominent Marketing PR integrated campaigns involving some of the globally best-known brands.

A fluent speaker of Japanese language and an intimate connoisseur of the culture and business habits of the Far East, I was frequently used as an expert source in media accounts of Asia and Japan political, business, cultural and society issues appearing on TV Romania 1 (the Romanian National Television), Radio Romania Actualitati (the Romanian National radio) and ProTV.
Website:
http://geo.scripcariu.googlepages.com
My Interest in Competitive Intelligence is:
very high ;)

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