Greg Gentschev's Page

I've read a few writings recently warning managers, especially at emerging companies, away from focusing excessively on their competitors. The gist of the idea is that competitive analysis can lead to me-too moves, as companies try to match each others' product lines, pricing, and marketing strategies rather than innovating or staking out a segment of the market where they can build barriers to entry.



My take on the issue is that checklist-based competitive analysis is usually… Continue