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About Me:: Currently the director of marketing and product development for Maritz Travel Company, Jim leads in the development of new and innovative strategies that help organizations achieve better business value from their meeting, event and incentive investments. Throughout his career, he has successfully helped organizations achieve better business outcomes through the development of new and effective strategies across a number of markets. From telecommunications, financial services, retail to hospitality, he has worked with many of the FORTUNE 100 focusing on helping improve business performance through more effective relationship marketing efforts via loyalty, incentive and CRM based strategies.

A recognized advocate and speaker on loyalty, incentive and integrated marketing strategies; Jim is a high energy, results driven leader for the industry.

Jim’s areas of expertise include:
-Loyalty, CRM and Incentive Strategy & Execution
-B2C and B2B Marketing
-Web, SEO/SEM, Social Media, Direct & Interactive Marketing
-Product Development & Management
-Advertising & Promotional Marketing
-Branding and Positioning
-Sales Strategy and Business Development

He has a Bachelor of Science in Behavioral Science, a Master’s degree in Marketing and currently working towards his Doctor of Business Administration.

My Interest in Competitive Intelligence is:: My interests are two-fold. One, in supporting my role within my organization by better understanding industry trends, forecasts and niche shifts. Second, personal interests in a variety of areas.