Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Kees Westerkamp
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Profile Information
- About Me:
- Lecturer at The Hanze University of Applied Science
School for Communication and Media
Study: IDM / Media & Information Management
Main subjects:
- business intelligence
- competitive intelligence
- marketing/market intelligence
- knowledge management
- content management
- sociale media
- digital libraries
- internet research / desk research
- My Interest in Competitive Intelligence is:
- worked for several advertising agenceis and consultancy firms as an intelligence officer (competitive intelligence and marketing intelligence)
Wrote a book called 'Desk Research for students', published in Dutch by Pearson Education in Amsterdam. In april 2010 the 4th edition will be published.
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