Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Larry Fauconnet
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  • Stockbridge, GA
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About Me:
I have over 28 years of experience in a variety of successively challenging leadership and management positions in both the military and in corporate America. Most of those in the intelligence arena.

In the army, I served in a number of positions with the 3rd Armored Cavalry Regiment, the 3rd Armored Division, the 513th Military Intelligence Brigade, the Army Environmental Policy Institute, and with the 5th Special Forces Group. The vast majority of my military experience was in the Intelligence Corps. Key positions included Chief of Intelligence Production for ARCENT's Eschelon Above Corps Intelligence Center and Intelligence Planner for the Combined Joint Special Operations Task Force while assigned to the 5th SFG in Iraq. My military career was split between active and reserve duties, and I retired with the rank of Lieutenant Colonel, Military Intelligence, in June of 2008.

In addition, I have significant experience in the field of competitive intelligence, starting with geopolitical intelligence consulting for a Princeton-based consultancy and, for the past 12 years, with BellSouth and AT&T Advertising Solutions – where I currently serve as senior manager of competitive strategy (Note: the civilian business experience is concurrent with much of the last 14 years of Army Reserve Experience - I'm NOT old enough to have done all of this otherwise).

His strengths include competitive intelligence program and process development and implementation including program direction and planning, information collection, analysis and intelligence product development; scenario development; futures research; early warning; and strategic planning.

Larry currently co-chairs the Atlanta Chapter of the Society for Competitive Intelligence Professionals (SCIP), has presented at the SCIP 2007 and SCIP 2008 national conferences – as well at several local SCIP chapters; and has been a guest speaker on the field of competitive intelligence at other academic and professional venues.

Futures research, competitive intelligence, strategy development, leadership and management.
My Interest in Competitive Intelligence is:
I'm a practicioner, teacher, and consultant - who enjoys painting the competitive landscape and using it to both create local sales tactics and drive corporate strategy. My greatest interest is in creating credibility in the CI function - and fostering an understanding that CI is not just about competition - but about positioning the company on the broader, dynamic, competitive landscape.

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