4 experienced CI practitioners will share practical examples of how you can collaborate with Sales & Marketing to improve your CI collection/analysis. Specifically what you can provide and capture from Sales and Marketing professionals, and how this can be analyzed to provide insight. Nov 15: 1-2 pm Eastern USA time Susan Berkman - Research-Ability (Giving to Sales & Marketing)Marcy Phelps - Phelps Research (Marketing Professionals as End Users)Ellen Naylor - Business Intelligence…See More
Passionate about discovering those seemingly disparate bits of data that together offer insights into a company's long term strategies. Have developed a software application that accelerates that process.