Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Marie-Luce Muller
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- About Me:
- Marié-Luce Muller is a consulting competitive intelligence analyst. She has a distinguished career in competitive intelligence, competitive intelligence analysis and knowledge building. Her primary experience lies in the fields of centralizing, managing and evaluating a wide range of tactical and strategic information into intelligence products, including strategic advice and business strategy.
Marié-Luce has published numerous articles on competitive intelligence in various South African and international journals and magazines including CEO Magazine, Finance Week, Journal for Competitive Intelligence & Management and Business Week. She has also published a series of books on Competitive Intelligence (Nuts & Bolts Business Series, published by Knowledge Resources) and has participated in international research projects into the Competitive Intelligence practices of exporting companies. She holds a Masters Degree from the North-West University (cum laude). She received the ABSA Bronze Medal for Best Dissertation in the Humanities for her Masters Dissertation in 2005. At present she is studying towards a PhD in commerce.
- Website:
- http://www.ibis.co.za
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Hello,
We are proud to announce that our benchmark study has achieved 150 companies few weeks ago. Several companies have been very active in participating and recognizing the value add of the tool. I hope that we will get more companies involved.…
For anyone interested in reading about the latest ideas and talking it over together.
If you're like most people, you probably wish you could flip a switch to complete a task, receive an answer or find what you're looking for!
If you had your say, what business activities or parts of your job would you wish to automate? What would y…
I really enjoyed Leonard Fuld's Secret Language of Competitive Intelligence. I thought it was a capstone work of an illustrious career and explained the discipline in serious yet accessible language. It represented the state of the industry in the 2…
As we say goodbye to the "Naughty Oughties" I'm compiling a list of the best books for competitive intelligence - which do you recommend?
Well said Lance! The irony of CI is that, strategically, it's often best to ignore your competition and concentrate on getting your own act together.
- ICI-34 Counter Intelligence on March 19, 2010 from 6pm to 7pm
- ICI-26 Psychology of Intelligence Analysis on March 18, 2010 from 9am to 6pm
- ICI-36 Information Warfare on March 17, 2010 from 9am to 6pm
Compete Against Yourself and Your Own Strategies
What Yourself Dust Your Competition
By Lance Winslow
Before retirement, many people said I was paranoid and that I acted like Don Quixote busy chasing windmills. The reality is I always assumed that…
From the Gift Store
- Scenario analysis: planning for uncertain futures - Washington DC on January 14, 2010 from 5:30pm to 7:30pm
- Minnesota Chapter Holiday Party on December 10, 2009 from 6pm to 9pm
- Scenario Analysis: planning for uncertain futures. Washington DC chapter meeting on January 14, 2010 from 5:30pm to 7:30pm
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China CI brings together all those using or delivering competitive and market intelligence in China as well as those interested from around the world.
Rethinking the standard / classic model of intelligence to develop innovative new ways of knowing.
A group for people based in the UK (& Ireland) with an interest in competitive & marketing intelligence.
For anyone practising CI in Canada, or anyone with Canadian clients. Or anyone who spells "neighbour" with a "U"
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Thanks for your note back. Yes, I am a Canadian, and so a rarity at Unisa! I was scouring the globe for a doctorate that was specifically in the leadership area within a business context (as opposed to education etc.) I also wanted it to be reputable, able to be completed while working, and good value. Of the ones I looked at, Unisa won hands-down. It didn't hurt that I had alwaya wanted to visit South Africa.
I was just there for the first time last month. I presented the first chapters of my dissertation (using online social networks to break down silos and enhance collaborative innovation) to the faculty.
I thought SA was amazing - as you say, a real sense of opportunity in the air despite the challenges. I stayed in Midrand at the Owl's Loft Guest House (run by Rob & Alison Tracey). Throughly enjoyed the stay there. Headed down to Cape Town for a couple of weeks afterwards. I will be coming back 2-3 times next year to present more of my research.
What is your doctorate in? Hopefully it is going well. Cheers..
PS. I will invite you as a friend if that's okay.
Thought I would take a moment to say hello. I see you are based in SA. Though I am based in Canada, I am currently completing a DBL at Unisa, and have recently made the first of several trips to SA - what an amazing country! Cheers.. Rob
PS. IBIS looks like a very interesting firm.
:-)