Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Mark Ratekin
  • Male
  • Indianapolis, IN
  • United States
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About Me:
My work centers around helping clients understand and leverage the connection between the customer loyalty and financial outcomes.
My Interest in Competitive Intelligence is:
Understanding your customers' loyalty toward you is only one piece of the puzzle - in relationships in which multiple sourcing options exist (and are utilized), an understanding of a firm's competitive position is critical to maximizing the returns that can - and should - emerge.

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