Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

NIcholas Yee
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  • Oakville
  • Canada
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About Me:
My name is Nicholas Yee and I work for the Canadian Office of the world renowned business strategy: Blue Ocean Strategy.

Our mandate is to serve as the official provider of Blue Ocean Strategy
consulting, training (public & in-house) and certification (for consultants
wishing to use the Blue Ocean Strategy tools, frameworks and
My Interest in Competitive Intelligence is:
The aim of Blue Ocean Strategy is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelaevant.

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