Here are some unsolicited ideas to help you put CI on the map in your organization:
- Consider some showcasing your deliverables to those who normally wont see it; maybe revamp them so they can run in existing company publications.
- Also consider training groups of internal clients on analytic techniques, and conducting “road shows” where you can explain the current state of competition and the services you offer
- Develop a logo and name for your CI function (even if it is just you), answer the phone with this name and put it on all your deliverables.
Comment Wall (1 comment)
You need to be a member of Competitive Intelligence to add comments!
Join Competitive Intelligence
Here are some unsolicited ideas to help you put CI on the map in your organization:
- Consider some showcasing your deliverables to those who normally wont see it; maybe revamp them so they can run in existing company publications.
- Also consider training groups of internal clients on analytic techniques, and conducting “road shows” where you can explain the current state of competition and the services you offer
- Develop a logo and name for your CI function (even if it is just you), answer the phone with this name and put it on all your deliverables.
Good luck,
Trip