Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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- About Me:
- Passionate and eye for detail
- My Interest in Competitive Intelligence is:
- I am responsible for forming a team of CI in an Indian FMCG company
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Here are some unsolicited ideas to help you put CI on the map in your organization:
- Consider some showcasing your deliverables to those who normally wont see it; maybe revamp them so they can run in existing company publications.
- Also consider training groups of internal clients on analytic techniques, and conducting “road shows” where you can explain the current state of competition and the services you offer
- Develop a logo and name for your CI function (even if it is just you), answer the phone with this name and put it on all your deliverables.
Good luck,
Trip