Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Ellen Naylor's Blog (3)

Competitive Intelligence Talks at SLA's Annual Conference Jun 12-16 2010

I will be attending SLA’s (Special Library’s Association) Annual Conference from June 12 – 16 at the New Orleans Convention Center. In the spirit of cooperative intelligence, here is a synopsis…

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Added by Ellen Naylor on June 3, 2010 at 1:02pm — No Comments

Capture Precious Competitor & Market Intelligence through Elicitation

I had meant to post this event on our Ning calendar, but alas I was traveling during the last several weeks and forgot. However, you can have the benefit of this webinar here, including the slides and the… Continue

Added by Ellen Naylor on April 9, 2009 at 5:42pm — No Comments

Win Loss Analysis is more than Competitive Intelligence

Win loss analysis is my favorite tactical cooperative intelligence practice as it offers the best ROI of any sales intelligence tool. You gain intelligence by interviewing your customers shortly after the sales event to find out why they chose to do business with you or decided on a competitor. The data gathered combines knowledge from sales, customers, competitors, and your marketplace.



Consider these points to develop a cooperative B to B win loss process:



- Clearly… Continue

Added by Ellen Naylor on February 4, 2009 at 12:21pm — 3 Comments

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