Analytical Methods (Module 2) - Research and Analysis for Professionals (CI 101)

Research and Analysis for Professionals is a modular, six-day program intended to give public and private sector professionals the skills they need to increase their productivity and effectiveness. You will be shown how to identify your information needs; find and monitor valuable sources of information; search the Internet effectively; analyse customers and competitors; and apply your research and analytical efforts in support of better strategy and decision making.

Course Dates / Times

Module 2: Analytical Methods, 28 - 29 October 2010, 9.00 - 17.00h


What you will learn

Module 2: Analytical Skills

Module 2 will sharpen your analytical capabilities by demonstrating the use of various methods and techniques including:

Critical Thinking for Analysis

* Structured brainstorming
* The key assumptions check
* Pre-mortem analysis
* Generating and testing hypotheses
* What if? Analysis
* Avoiding analytic failure
* Managing cognitive biases

Organisational and Environmental Analysis

* SWOT Analysis
* Environmental Scanning (PESTLE Analysis)
* Blind Spot Analysis

Industry / Competitor Profiling and Analysis

* Porter's Five Forces
* Key Success Factors
* Analysing customers and competitor
* Benchmarking

Detailed Course Programme and Registration Form
Download pdf: http://bit.ly/aTB308