Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Business Mapping to Generate Actionable Intelligence

Event Details

Business Mapping to Generate Actionable Intelligence

Time: October 28, 2009 from 10am to 11am
Location: Virtual
Website or Map:…
Phone: 715-720-1616
Event Type: free, webinar
Organized By: Arik Johnson
Latest Activity: Dec 2, 2009

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Event Description

Join Arik Johnson from Aurora WDC as he hosts special guest expert Jay Kurtz from KappaWest to discuss how to use business mapping to generate actionable intelligence in the first of a two part series.


There are significant distinctions, often unappreciated, among data, information and intelligence.

Too often, based on experience working with senior executives at strategic levels, CI professionals tend to present data and information but not finished intelligence.

Likewise, data and information are often presented in tabular or textual format – making it difficult to assess its significance quickly and effectively, often frustrating executives with limited time.

KappaWest has developed a suite of “maps” that can be used to depict data and information about markets, competitors and other planning factors in ways that make it much easier to generate actionable intelligence, for example:

-Opportunities the organization can exploit
-Obstacles it will have to overcome
-Risks or threats that its plans must deal with
-Needs that it will have to fill

These maps can be applied at all levels of business planning … grand strategy, strategic, operational and tactical. They are especially useful in supporting Business Wargames, which will be the topic of our concurrent webinar on December 9.

Takeaways from this webinar:

-Introduce yourself to the concept and use of "maps" to help convert data into information, and information into actionable business intelligence.
-Prepare yourself to use a selected set of maps in real-life business intelligence applications

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