Competitive Intelligence

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NYC-Apr26th: CI Support for Strategic Planning & Innovation

Event Details

NYC-Apr26th: CI Support for Strategic Planning & Innovation

Time: April 26, 2010 from 6pm to 8pm
Location: Doubletree Hotel
Street: Times Square
City/Town: New York, NY
Website or Map:…
Event Type: scip, nyc, chapter
Organized By: SCIP NYC Chapter
Latest Activity: Apr 15, 2010

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Event Description

Speaker: Dr. Martha R. Matteo, SCIP Fellow (2010) and Past President
Program: Case studies will be presented on two companies that are consistent innovators: Novamont, an Italian bioplastics company, and ketchup giant Heinz. Both companies are tied economically to resource sustainability, one for manufacturing feedstock and one for cost considerations. Two key points will be made:

1. Innovation can be found all along the value chain, not just in product development.

2. Strategic planners need coordinated CI support across the value chain.

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