Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Time: July 16, 2009 from 9am to 3pm
Location: Lambeau Field - 1265 Lombardi Avenue, Green Bay, WI 54304
Street: 1265 Lombardi Avenue
City/Town: Green Bay, WI 54304
Website or Map: http://maps.google.com/maps?f…
Event Type: workshop
Organized By: Derek Johnson
Latest Activity: Jul 2, 2009
“Offense wins games; Defense wins championships"
-- Coach Paul "Bear" Bryant
Does this quote describe your organization? Do you often feel that your company can succeed in hitting its tactical goals, but struggles with its strategic competitive stance to such an extent that it sometimes feels like there are moles leaking your most precious intelligence outside your four walls? If so, join Wisconsin's SCIP chapter on Thursday, July 16th for a highly interactive training workshop on Counterintelligence and Security Countermeasures, held at the friendly confines of Green Bay's Lambeau Field.
Competitive threats to your business can be domestic or foreign, legal and illegal. Each category of threat poses the potential for large competitive losses and each requires a different response in the form of countermeasures. In this workshop, our facilitator Bill DeGenaro will outline a methodology for analyzing threats and evaluating the victims' vulnerabilities. The need for cultural empathy when dealing with foreign threats cannot be emphasized enough, although the most significant threat is legal domestic collection operations since they represent the largest activity. You'll also learn how intelligence professionals approach their targets and a systems model is presented as a recommendation for an organizational response. Countermeasure tips and references to cases provide a practical approach to counterintelligence and will provide you with the understanding of how to begin establishing a sound program.
Implementation of a Counterintelligence and Security Countermeasures program requires several key understandings, including:
•Business Intelligence: How do the pros work?
•Introduction to Warnings Intelligence
•Collection and Human Sources
•Introduction to Elicitation
•Counterintelligence....Thwarting a rivals attempts to gain knowledge about you.
What should be protected? What are "the family jewels" that if acquired by a competitor would cause serious damage? Additionally, what peripheral information would provide key indicators of the secret to competitors? What is the value of these secrets and how long must they be protected? Who has access to the information and what is the status of current protection procedures?
What is the threat? Who is interested in acquiring these secrets and what do we know about their intelligence capability, requirements and operations being run against your firm? What do they know about your firm?
What are your firm's vulnerabilities and how might they be exploited by competitors?
What are the recommended countermeasures necessary and appropriate to address the issues surfaced during the analysis?
-Registration 9:00 AM - 9:30 AM
-Introduction and Initial Counter-Intelligence Training: 9:30 AM - 12:00 PM
-Buffet Lunch at Hall of Fame Grill: 12:00 - 12:45 PM
-Final Workshop Components & Key Takeaways: 12:45 - 3:00 PM
* Optional Atrium Tour and Historical Perspective of Lambeau Field: 3:15 - 4:00 PM
About the Speaker
William (Bill) DeGenaro has more than 30 years of strategic planning, intelligence and business management experience. He is President of DeGenaro & Associates and also an instructor of Business Intelligence at Michigan Tech Graduate School of Business & Economics. His career spans director level positions with 3M, as well as the Office of the Secretary of Defense for Counterintelligence and Security.
Registration Fees (Includes: Program, Lunch & Beverages)
-SCIP Member $85.00
NOTE: We have limited capacity to the first 50 registered attendees so be sure to register early.
Please contact Derek Johnson if you are interested in the optional Atrium Tour as advance tickets must be purchased.