Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Our friend and colleague Mark Little asked if I'd post the link and intro to a survey his company, Covance, is currently running on the use and value of internal intelligence harvesting which will be used in a presentation he's giving at the Pharma CI Conference in September. I know there are many here who would qualify to participate and receive a copy of the results, so please see below for details and feel free to discuss the topic here to give Mark and his colleagues more a contextual, qualitative peek inside their survey's questions. Text below copy/pasted from Mark's email to the SCIP Fellows a few days ago.
Fellows:Each year we at Covance run a survey targeting the Pharma CI practitioner. Topics change from year to year. This is our fourth year conducting the survey.Given the broad context of this year's survey we felt we'd seek a wider industry sampling of practitioners' voice than just the pharmaceutical space. I invite you to participate in this survey if it seems fitting to you. In additon or otherwise, please forward this email to those whom you think could contribute. Of course I'll share results with the Fellows after the CI Pharma Conference in September where we will be presenting. More detail about the survey is provided below.The link for the survey is: http://www.zoomerang.com/Survey/WEB22AQZFN3MJLThank you,MarkDear CI Practitioner,I'm writing to extend an invitation to participate in our 4th annual BI/CI survey. The topic this year is internal intelligence, and the survey is designed to explore how effectively CI practitioners harvest intelligence from internal sources and the value of that intelligence.The survey should only take about 10 minutes to complete, and all results will be reported in aggregate for confidentiality (neither you nor your company will be identified). Your participation is greatly appreciated, and all participants will receive a copy of the findings (after they are presented in September) which may prove useful from a benchmarking perspective.The link for the survey is: http://www.zoomerang.com/Survey/WEB22AQZFN3MJLYou may have participated in our prior surveys administered by Mark Little. As the topic this year extends beyond the pharma/biotech space, we are extending the invitation to practitioners from other fields to generate greater participation and better insights while maintaining the ability to conduct a subgroup analysis for the life sciences segment. If you choose to participate, please be sure to review the information on the opening page prior to starting the survey to ensure results are meaningful.If you have any questions or concerns please don't hesitate to contact me. Thanks again for your time and participation - I'm looking forward to analyzing and sharing the findings with you.Kind regards,JohnJohn RafaSenior Manager, Business IntelligenceCovance Inc.P: 609.452.4376E: firstname.lastname@example.org