Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

I just emailed this to our group, but just in case others check out our discussion... 

Listen to 4 experienced competitive intelligence practitioners who will share practical examples of how you can collaborate with Sales & Marketing to improve your CI collection/analysis. Specifically what you can provide and capture from Sales and Marketing professionals, and how this can be analyzed to provide insight. 

Nov 15: 1-2 pm Eastern USA time

Susan Berkman - Research-Ability (Giving to Sales & Marketing)

Marcy Phelps - Phelps Research (Marketing Professionals as End Users)

Ellen Naylor - Business Intelligence Source (Capturing CI from Sales)

Anna Shallenberger - Shallenberger Intelligence (Researching & Analyzing Competitors for Sales/Marketing)

Sponsored by Aurora WDC (that's why it's free!) as part of our e-learning for the SLA Competitive Intelligence Division. (SLACID)

Register here:

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