Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
I just emailed this to our group, but just in case others check out our discussion...
Listen to 4 experienced competitive intelligence practitioners who will share practical examples of how you can collaborate with Sales & Marketing to improve your CI collection/analysis. Specifically what you can provide and capture from Sales and Marketing professionals, and how this can be analyzed to provide insight.
Nov 15: 1-2 pm Eastern USA time
Susan Berkman - Research-Ability (Giving to Sales & Marketing)
Marcy Phelps - Phelps Research (Marketing Professionals as End Users)
Ellen Naylor - Business Intelligence Source (Capturing CI from Sales)
Anna Shallenberger - Shallenberger Intelligence (Researching & Analyzing Competitors for Sales/Marketing)
Sponsored by Aurora WDC (that's why it's free!) as part of our e-learning for the SLA Competitive Intelligence Division. (SLACID)
Register here: https://www2.gotomeeting.com/register/634254746